Communicating The Impact Of Communication For Development

This book addresses the issue of the impact of development communication in a number of development projects and programs.

This pathbreaking book provides the latest thinking on international development programs which use communication for development (C4D) to implement social change. It critiques many dominant accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach, using key concepts and principles that are considered more effective and appropriate for achieving long-term sustainable change. This is supported by examples and case studies from over fifteen years of research and projects undertaken by the authors.

Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.

Arguing that widespread changes in human attitude and behavior patterns are central to ensuring a more secure and sustainable future on earth, this book focuses on communication processes in development. Colin Fraser and Sonia Restrepo-Estrada, pioneers in the use of communication techniques and media in developmental work, show how communication can be used to mobilize societies, to facilitate democratic and participatory decision making, and to help people acquire new knowledge and skills. Among the issues explored are: social mobilization worldwide for child immunization; communication as a means of facilitating rapid advances in family planning; and the use of video to enable peasant farmers to participate in their own development.

How we raise young children is one of today's most highly personalized and sharply politicized issues, in part because each of us can claim some level of "expertise." The debate has intensified as discoveries about our development-in the womb and in the first months and years-have reached the popular media. How can we use our burgeoning knowledge to assure the well-being of all young children, for their own sake as well as for the sake of our nation? Drawing from new findings, this book presents important conclusions about nature-versus-nurture, the impact of being born into a working family, the effect of politics on programs for children, the costs and benefits of intervention, and other issues. The committee issues a series of challenges to decision makers regarding the quality of child care, issues of racial and ethnic diversity, the integration of children's cognitive and emotional development, and more. Authoritative yet accessible, From Neurons to Neighborhoods presents the evidence about "brain wiring" and how kids learn to speak, think, and regulate their behavior. It examines the effect of the climate-family, child care, community-within which the child grows.

Development theory and practice are often taught in a manner that strips them of their historical context and obscures alternative intellectual assumptions and critical frameworks. This prevents students from acquiring a holistic understanding of the world and consequently, when it comes to development practice, most lack the skills to live and engage with people. It has become crucial to properly consider what it means to conceive and implement participatory development out in the field and not just in the boardroom. Building on the work of Robert Chambers and Arturo Escobar, Communicating Development with Communities is an empirically grounded critical reflection on how the development industry defines, imagines and constructs development at the implementation level. Unpacking the dominant syntax in the theory and practice of development, the book advocates a move towards relational and indigenous models of living that celebrate local ontologies, spirituality, economies of solidarity and community-ness. It investigates how subaltern voices are produced and appropriated, and how well-meaning experts can easily become oppressors. The book propounds a pedagogy of listening as a pathway that offers a space for interest groups to collaboratively curate meaningful development with and alongside communities. This is a valuable resource for academics and practitioners in the fields of Development Studies, Communication for Development, Communication for Social Change, Social Anthropology, Economic Development and Public Policy. Foreword by Robin Mansell.

Communication Economics and Development aims to determine a methodology for integrating communication variables into economic development models. The first five chapters of the book cover the theoretical issues and their conceptualization as the basis for deriving a better understanding of the role of communication in economic development. The major issues for concern are the economic variables that are endogenous to communication planning in the light of rapid advances in communication technologies. Chapters 6-9 deals with the consideration of the role of communication in national development; the international trade theory and communications; and the political economy of information in a changing international economic order. The Japanese experience in focusing on the role of communication in economic development; a model for predicting development benefits from telecommunication investment; and the role of telecommunications in developing countries are also discussed. The text further describes the impact of telecommunication and information in development planning strategy; the opportunity costs in computer conferencing during and for economic development; and the evaluation of the impact of communication on agricultural development in Nepal. The use of economic concepts in communication planning practice is also discussed.

This book discusses the place of communication in economic development and social change, not only as it pertains to “developing” societies, but also as it relates to the “developed” societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development. Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.