Evaluating Communication For Development

Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.

How can we understand the contribution of Communication for Development programmes to change? How can we ensure we learn and adapt communication in the process? Underpinned by an appreciative enquiry approach, the book explores the research, monitoring and evaluation of C4D - the field's leading evaluation framework.

Written by a team of expert practitioners at the Independent Office of Evaluation of International Fund for Agricultural Development (IFAD), this book gives an insight into the implications of new and emerging technologies in development evaluation. Growing technologies such as big data analytics, machine learning and remote sensing present new opportunities for development practitioners and development evaluators, particularly when measuring indicators of the Sustainable Development Goals. The volume provides an overview of information and communication technologies (ICTs) in the context of evaluation, looking at the theory and practice, and discussing how the landscape may unfold. It also considers concerns about privacy, ethics and inclusion, which are crucial issues for development practitioners and evaluators working in the interests of vulnerable populations across the globe. Among the contributions are case studies of seven organizations using various technologies for data collection, analysis, dissemination and learning. This valuable insight into practice will be of interest to researchers, practitioners and policymakers in development economics, development policy and ICT.

Provides advice to researchers, community members, and development practitioners on how to improve their ability to effectively reach policy makers and promote change. Covers their roles as a communication actors, how to plan a participatory development communication strategy, and the use of communication tools.

"From girl's education awareness and action, to attitudes towards viollence against children, communication for development (C4D) is a critical tool for sharing knowledge and creating social change. Evaluating how effective such communication has been in creating social change presents challenges. How can this information be gathered in a participatory way? How can we understand the contribution of C4D programmes to change? How can we ensure we learn from and adapt communication in the process? Communication for Development reflects on the challenges and opportunities of bringing a social change framework into practice. Underpinned by an Appreciative Inquiry approach, the book explores the research monitoring and evaluation of C4D through the lens of the field's leading evaluation framework. In each chapter, academic scholars partner with practitioners to draw lessons from recent collaborative action projects, which brought together researchers, UNICEF C4D and M&E teams, and selected in-country academic, NGO and government partners. As one of the largest United Nations agencies with a focus on C4D, UNICEF is seen as a leader of applied C4D research and practice. Communication for Development is essential reading for international development practitioners, students and scholars as well as programme managers, governments and donor agencies"--Back cover.

The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.

Revised edition of: Handbook of communication in oncology and palliative care. Pbk. ed. 2011.

International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.