Composite Reliability

Offers twelve chapters of discussion surrounding various tools and methods utilized by scholars and academics. This title covers a range of approaches for strategists, managers, and researchers.

This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.

Enhance the quality of survey results by recognizing and reducing measurement errors. Margins of Error: A Study of Reliability in Survey Measurement demonstrates how and hwy identifying the presence and extent of measurement errors in survey data is essential for improving the overall collection and analysis of the data. The author outlines the consequences of ignoring survey measurement errors and also discusses ways to detect and estimate the impact of these errors. This book also provides recommendations of improving the quality of survey data. Logically organized and clearly written, this book: Deconstructs the data gathering process into six main elements of the response process: question adequacy, comprehension, accessibility, retrieval, motivation, and communication Provides an exhaustive review of valuable reliability estimation techniques that can be applied to survey data Identifies the types of questions and interviewer practices that are essential to the collection of reliable data Addresses hypotheses regarding which survey questions, sources of information, and questionnaire formats produce the most reliable data In conjunction with research data gathered on nearly 500 survey measures and the application of an empirical approach grounded in classical measurement theory, this book discusses the sources of measurement error and provides the tools necessary for improving survey data collection methods. Margins of Error enables statisticians and researchers in the fields of public opinion and survey research to design studies that can detect, estimate, and reduce measurement errors that may have previously gone undetected. This book also serves as a supplemental textbook for both undergraduate and graduate survey methodology courses.

Based on the concept of entrepreneurial orientation, Jan Boehm elaborates on the relationship between dimensions of entrepreneurial orientation – such as autonomy, innovativeness, proactiveness, competitiveness, risk-taking, and interdisciplinarity – and technology transfer performance of U.S. universities.

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.

This new text provides a state-of the-art introduction to educational and psychological testing and measurement theory that reflects many intellectual developments of the past two decades. The book introduces psychometric theory using a latent variable modeling (LVM) framework and emphasizes interval estimation throughout, so as to better prepare readers for studying more advanced topics later in their careers. Featuring numerous examples, it presents an applied approach to conducting testing and measurement in the behavioral, social, and educational sciences. Readers will find numerous tips on how to use test theory in today’s actual testing situations. To reflect the growing use of statistical software in psychometrics, the authors introduce the use of Mplus after the first few chapters. IBM SPSS, SAS, and R are also featured in several chapters. Software codes and associated outputs are reviewed throughout to enhance comprehension. Essentially all of the data used in the book are available on the website. In addition instructors will find helpful PowerPoint lecture slides and questions and problems for each chapter. The authors rely on LVM when discussing fundamental concepts such as exploratory and confirmatory factor analysis, test theory, generalizability theory, reliability and validity, interval estimation, nonlinear factor analysis, generalized linear modeling, and item response theory. The varied applications make this book a valuable tool for those in the behavioral, social, educational, and biomedical disciplines, as well as in business, economics, and marketing. A brief introduction to R is also provided. Intended as a text for advanced undergraduate and/or graduate courses in psychometrics, testing and measurement, measurement theory, psychological testing, and/or educational and/or psychological measurement taught in departments of psychology, education, human development, epidemiology, business, and marketing, it will also appeal to researchers in these disciplines. Prerequisites include an introduction to statistics with exposure to regression analysis and ANOVA. Familiarity with SPSS, SAS, STATA, or R is also beneficial. As a whole, the book provides an invaluable introduction to measurement and test theory to those with limited or no familiarity with the mathematical and statistical procedures involved in measurement and testing.

With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.