Consumer Voice
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Consumer Voice
Author | : S. Umit Kucuk |
Publsiher | : Springer Nature |
Total Pages | : 126 |
Release | : 2020-09-01 |
Genre | : Business & Economics |
ISBN | : 9783030539832 |
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This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.
Consumer Voice and Choice in Long Term Care
Author | : Suzanne R. Kunkel, PhD |
Publsiher | : Springer Publishing Company |
Total Pages | : 288 |
Release | : 2006-06-14 |
Genre | : Health & Fitness |
ISBN | : 0826100007 |
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IMPROVE LONG-TERM CARE WITH NEW CUSTOMER PARTICIPATION METHODS Providing clear guidance on how to apply new customer satisfaction models to the quality of long-term care, this collection reviews how consumers contribute to, and assist in, the management of their own long-term care. The latest issues and ideas are provided for the following aspects of research and management: Development and Planning Strategies Consumer Satisfaction Measurement Models Consumer Satisfaction and Quality Improvement Models Development of Case Management Guidelines From reviewing the important factors and challenges that influence consumer choice to exploring the approaches required to evaluate needs, preferences, and perspectives, this new and valuable resource is a must-have reference for the improvement of long-term care in both the institutional and community settings.
Consumer Voice
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 44 |
Release | : 2001 |
Genre | : Consumer affairs departments |
ISBN | : STANFORD:36105123032844 |
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The Handbook of Community Practice
Author | : Marie Weil,Michael Reisch |
Publsiher | : SAGE |
Total Pages | : 730 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 076192177X |
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Encompassing community development, organizing, planning, and social change, as well as globalisation, this book is grounded in participatory and empowerment practice. The 36 chapters assess practice, theory and research methods.
Social Impact of Wine Marketing
Author | : Mojca Ramšak |
Publsiher | : Springer Nature |
Total Pages | : 123 |
Release | : 2022-01-24 |
Genre | : Business & Economics |
ISBN | : 9783030892241 |
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This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Going Beyond the Traditional Tools of Implementation Science
Author | : Kristin Thomas,Per Nilsen,Jeanette Kirk |
Publsiher | : Frontiers Media SA |
Total Pages | : 175 |
Release | : 2024-01-08 |
Genre | : Medical |
ISBN | : 9782832542583 |
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Organizing Federal Consumer Activities
Author | : United States. Congress. House. Government Operations |
Publsiher | : Unknown |
Total Pages | : 490 |
Release | : 1970 |
Genre | : Electronic Book |
ISBN | : MINN:31951D03599331I |
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Organizing Federal Consumer Activities
Author | : United States. Congress. House. Committee on Government Operations. Executive and Legislative Reorganization Subcommittee |
Publsiher | : Unknown |
Total Pages | : 304 |
Release | : 1970 |
Genre | : Consumer protection |
ISBN | : LOC:00184282239 |
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