Coupon Crazy

A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer. Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project

Want to repair bad credit? Start saving money? Find out how to live frugally without making sacrifices? This eBook will give you the strategies to make it all happen. Fabulously Frugal will help you solve your money problems and get you started on building up your savings! Learn strategies for saving money for emergencies, how to spend less on home repairs or at the doctor’s office, be a savvy shopper who knows how to find the best deals, and afford everyday costs like transportation, school expenses and utilities. Additionally, money-saving experts share secrets in this book on how to get the best deals! Money-saving strategies included in this book: • How to travel on a budget • Enjoy your passions without breaking the bank • Celebrate holidays or special occasions for less Fabulously Frugal will help you tackle your financial issues and share how to enjoy more in life for less!

Thought a few cents off your grocery bill was something to crow about? Think again. Step with Mary Potter Kenyon into the world of BOGOs and blinkies, of rebates and registers, of dumpster divers and double couponers. It's the crazy life of extreme couponing as only Kenyon, a coupon queen herself of over 30 years, can possibly describe. Meet today's coupon extremists, master the lingo, and pick up a few tips yourself to save money more than you ever knew was possible.

Here is the great American ritual of supermarket shopping in all its Muzak-drenched, fluorescent-lit, coupon-clipped glory. In this fascinating expedition through the world of polished linoleum-tiled aisles, find out why peanut butter doesn't stick to the roof of your mouth anymore, discover the lost connection between graham crackers and sex, and learn what's really in the mysterious stuff they call Cool Whip. Join author Vince Staten on his humorous and revealing journey through the secret life of our favorite supermarket items, as he uncovers the hidden histories and fascinating folklore behind the foods we take for granted. The results are truly amazing and reveal the answers to such questions as: Which has more lemon in it, Lemon Pledge or Country Time Lemonade? What is Spam-- and why is it so darn popular? What happened to the vanilla in Nabisco Nilla Wafers? Who thought of putting American cheese in an aerosol can, and is it really cheese, anyway?

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Do you have too much month at the end of your money? Is your credit card screaming for relief? Are you tired of robbing Peter to pay Paul . . . whoever they are? Meet Steve and Annette Economides. They’ve been called cheapskates, thriftaholics, and tightwads, but in these tough economic times, Steve and Annette have managed to feed their family of seven on just $350 per month, pay off their first house in nine years and purchase a second, larger home, buy cars with cash, take wonderful vacations, and put money in savings. Without degrees in finance or six-figure salaries, Steve and Annette have created a comfortable, debt-free life for themselves and their children. In America’s Cheapest Family Gets You Right on the Money, they show you how they did it- and how you can do it too. Steve and Annette share many down-to-earth principles and the simple spending plan that they have used since 1982. They have taught this economizing lifestyle to thousands of people worldwide through seminars and their newsletter, and they include lots of real-life stories to make you feel as if you’re having your own private coaching session. Not only will you find solutions to your financial dilemmas, you’ll also discover a whole new way of life. You don’t need to be a CPA or a math wizard to learn their revolutionary system, which will teach you: - hundreds of ways to save money on everyday household expenses, including groceries, clothing, and health care - how to save in advance for major purchases such as homes, cars, and vacations - how to stop living paycheck to paycheck - how to eliminate debt . . . forever! America’s Cheapest Family Gets You Right on the Money puts meeting your financial goals- and living well at the same time- in reach for every family.

You Can Save Thousands a Year on Your Grocery Bill Without Cutting Coupons Imagine grocery shopping once-a-week or less, eating healthier, and having more free time—all while saving money. Sound too good to be true? For the Economides family, it’s a reality, and it can be yours too. What could the average family do with an extra $3,000 a year? America’s Cheapest Family® shows you strategies, tips, tools, and tricks in Cut Your Grocery Bill in Half, so you can achieve huge savings year after year. It’s a fact, the Economides say, saving money on groceries is one of the quickest ways to start making a positive difference in your family’s financial future. And these tips and strategies can work whether you’re shopping for seven or for one. Spend less time shopping and cooking Get more bang for your grocery buck Plan meals for picky eaters and busy schedules Discover kitchen tools that streamline meal preparations Learn many ways to eat out or eat in and save big Turn your freezer into a money-making machine Endorsements: "Many people think that it's impossible to reduce your grocery bill by 50%. But you can. Steve and Annette Economides provide step-by-step instructions in "Cut Your Grocery Bill in Half." Tools that are practical and easy to follow. No special shopping or cooking skills required. Anyone can see a surprising reduction in their grocery budget if they follow the Economides' methods. And, best of all, the savings begin right away. You don't need to finish the whole book to benefit. You'll find money-saving ideas that you can put to use in the first chapter, and every chapter thereafter. Normally I advise people to check books out of the library and save the cost of the book. But this is one do-it-yourself guide to lower grocery bills that you'll want to have on your bookshelf or kitchen countertop." Gary Foreman, Publisher, The DollarStretcher.com “If you are eager to save on groceries, but don't always have the time to clip coupons, this book is for you! It’s perfect if you're interested in more ways to cut costs, reduce waste, and get organized. This is an awesome book for the novice or the skilled cook.” Tawra Kellam and Jill Cooper—editors of LivingOnADime.com and authors of “Dining On A Dime Cookbook” “I've known Steve and Annette for several years and they definitely live what they believe. If you're serious about spending less money at the grocery store, this book offers some practical ways to achieve your goal. When it comes to stretching your dollar, I know of no one with more experience than Steve and Annette.” JJ Heller—Singer/Songwriter