Cowboy Ethics

A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range. A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

Jim Owen leads a massively successful seminar that is in huge demand by financial groups, teachers' organizations, and professional associations. His first book, Cowboy Ethics, has sold more than 60,000 copies in two years. Now Owen continues his nonpartisan message, offering the legacy of the cowboy as a model of accessible, positive qualities that all can agree on, regardless of religion or political persuasion.

Frustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are the ultimate keys to integrity business—just as they were back in the days of the Open Range. When first published, Cowboy Ethics inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s first publication “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. A new introduction traces the rise of the Cowboy Ethics movement, while a new epilogue discusses how to live by the code. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

For many of us, the image of the cowboy hero facing off against the villain dominates our memories of the movies. Peter French examines the world of the western, one in which death is annihilation, the culmination of life, and there is nothing else. In that world he finds alternatives to Judeo-Christian traditions that dominate our ethical theories, alternatives that also attack the views of the most prominent ethicists of the past three centuries. More than just a meditation on the portrayal of the good, the bad, and the ugly on the big screen, French's work identifies an attitude toward life that he claims is one of the most distinctive and enduring elements of American culture.

The code of chivalry, a standard of honor between men and of loyalty and decency between a girl and a man. When Georgiana Stockwell came to the Tonto Basin from the East she had heard neither of chivalry nor of loyalty, she cared only to have the attention of as many men as possible—and to have her own way with them.

The western is arguably the most iconic and influential genre in American cinema. The solitude of the lone rider, the loyalty of his horse, and the unspoken code of the West render the genre popular yet lead it to offer a view of America's history that is sometimes inaccurate. For many, the western embodies America and its values. In recent years, scholars had declared the western genre dead, but a steady resurgence of western themes in literature, film, and television has reestablished the genre as one of the most important. In The Philosophy of the Western, editors Jennifer L. McMahon and B. Steve Csaki examine philosophical themes in the western genre. Investigating subjects of nature, ethics, identity, gender, environmentalism, and animal rights, the essays draw from a wide range of westerns including the recent popular and critical successes Unforgiven (1992), All the Pretty Horses (2000), 3:10 to Yuma (2007), and No Country for Old Men (2007), as well as literature and television serials such as Deadwood. The Philosophy of the Western reveals the influence of the western on the American psyche, filling a void in the current scholarship of the genre.

Henry Ward Beecher said “the common sense of one century is the common sense of the next.”That said, these pocket-sized humor books pack quite a bit of punch—lines that is. With more than1.5 million copies in print, their all-new look will leave a whole new generation in stitches!

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​