Cracking The Creativity Code

Creativity is an acquired skill, one that improves with practice. This title shows you how! The book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone

“A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code. “As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.” —Financial Times “Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.” —The Times

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Everyone is born curious. So, what happens? Why do some people become less curious than others? For individuals, leaders, and companies to be successful, they must determine the things that hold curiosity hostage. Think of the most innovative companies and you will notice they employ people who do not accept the status quo, they aren’t reluctant to change, they evolve with the times, they look for problems to solve, and focus on asking questions. Drawing on decades research and incorporating interviews from some of the top leaders of our time, Hamilton examines the factors that impact curiosity including fear, assumptions, technology, and environment (FATE). Through her ground-breaking research, she has created the Curiosity Code Index (CCI) assessment to determine how these factors have impacted curiosity and to provide an action plan to transform individuals and organizations to help improve areas impacted by curiosity, including innovation, engagement, creativity, and productivity. “I have no special talents. I am only passionately curious” – Albert Einstein

"n today's fast-changing, hyper-competitive market, developing your ability to creatively solve problems is mission critical. Creativity fuels growth, serves clients, and contributes to mission-based pursuits. Across every industry, organizations have an insatiable appetite to find creative problem-solvers who can crack the code to unlock innovative outcomes and drive measurable results.The good news is that creative problem-solving is a skill set that can be developed and harnessed. It's accessible to all of us. In Crack the Code, Kaiser Yang explores the four key mindsets shared by the most successful creative problem-solvers in the world and provides eight proven tactics they use to solve complex problems and seize new opportunities.Using a careful analysis of the biggest challenges facing the world today and extensive research into the minds making a difference, Crack the Code is a practical guide to help you overcome barriers to innovative thinking and unlock your capacity to creatively solve problems in new and refreshing ways.

A clinical psychologist specializing in children and adolescents shares the secret language of boys and how to reconnect with them. All too quickly, talkative, affectionate young boys seem to slip away. Adolescents may be transformed overnight into reclusive, seemingly impenetrable young people who open up only to their friends and spend more time on devices than with family. How do you penetrate this shell before they are lost to you? Drawing on decades of experience garnered through thousands of hours of therapy with boys, Cracking the Boy Code explains how the key to communicating with boys is understanding their universal psychological needs and using specific, straightforward communication techniques. Coverage includes: Why it’s important to understand the psychological needs of boys How to talk to be heard, and listen to understand The crucial role of non-verbal cues Learning the universal tone that helps boys listen Motivating boys to become their authentic selves Using purposeful work to teach boys self-respect and confidence Reducing stress and creating greater closeness between boys and caregivers Cracking the Boy Code is essential reading for parents, caregivers, teachers, youth workers, coaches, and others who want to make a real connection with the boys in their lives. Praise for Cracking the Boy Code “Cox unpacks in simple language the intricacies of communicating with boys . . . . The book is an educational revelation resulting from remarkable face to face research, and provides an exceptional tool to help parents and teachers understand what makes boys tick.” —David Anderson B.A, Dip TG, B.Ed, Cert. of Care, Sydney Australia IBSC Jarvis/Hawley Award Baltimore USA 2017 “A thoughtful, accessible guide to developing meaningful communication with the boys in our lives. Adam Cox’s insights, grounded in practical wisdom cultivated over decades of clinical work with boys, provide readers with compelling possibilities for using non-verbal cues, tone of voice, hands-on activity, and empathetic listening to connect with boys in a manner both deep and enduring . . . . Dr. Cox’s latest work is both inspiring and instructive.” —Dr. John M. Botti, Head of School, The Browning School