Creating Powerful Brands In Consumer Service And Industrial Markets
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Creating Powerful Brands in Consumer Service and Industrial Markets
Author | : Leslie De Chernatony,Malcolm McDonald |
Publsiher | : Routledge |
Total Pages | : 489 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780750659802 |
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"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Creating Powerful Brands
Author | : Leslie De Chernatony,Malcolm McDonald,Elaine Wallace |
Publsiher | : Routledge |
Total Pages | : 496 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9781856178495 |
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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands
Author | : Leslie de Chernatony,Malcolm McDonald |
Publsiher | : Routledge |
Total Pages | : 489 |
Release | : 2012-11-27 |
Genre | : Business & Economics |
ISBN | : 9781136413612 |
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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
Creating Powerful Brands in Consumer Service and Industrial Markets
Author | : Leslei De Chernatony,Malcolm McDonald |
Publsiher | : Unknown |
Total Pages | : 430 |
Release | : 1998 |
Genre | : Electronic Book |
ISBN | : OCLC:473105927 |
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Creating Powerful Brands
Author | : Leslie De Chernatony |
Publsiher | : Unknown |
Total Pages | : 0 |
Release | : 1993 |
Genre | : Electronic Book |
ISBN | : OCLC:773211937 |
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Communication of Politics
Author | : Bruce I. Newman,Dejan Verčič |
Publsiher | : Psychology Press |
Total Pages | : 200 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0789021595 |
Download Communication of Politics Book in PDF, Epub and Kindle
'Communication of Politics' examines how communication & marketing experts influence politics. It reviews the state of the art in political communication management through a cross-cultural integration of research & theoretical approaches.
From Brand Vision to Brand Evaluation
Author | : Leslie de Chernatony |
Publsiher | : Routledge |
Total Pages | : 383 |
Release | : 2010-07-15 |
Genre | : Business & Economics |
ISBN | : 9781136439940 |
Download From Brand Vision to Brand Evaluation Book in PDF, Epub and Kindle
* Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less
Brand Management
Author | : Paolo Popoli |
Publsiher | : BoD – Books on Demand |
Total Pages | : 212 |
Release | : 2017-11-08 |
Genre | : Business & Economics |
ISBN | : 9789535135975 |
Download Brand Management Book in PDF, Epub and Kindle
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.