Creating Your Library Brand

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.

Many professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence. Provides fresh ideas on building networks to survive and thrive in the digital career space Covers the risks and opportunities of having an online presence Provides a Web 2.0 toolkit for independent learning

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

The seventh edition of this comprehensive school library management text expands upon the role of the school librarian, especially in the ever-growing digital realm, and highlights the importance of school librarian leadership and outreach. In an era of budget cuts, reduced staffing, and a global pandemic, it's more important than ever for new LIS professionals and established school librarians and administrators to demonstrate the value of school libraries to decision makers. This revised and updated edition of a classic text adds two well-known authors to help lead readers through the many essential management tasks and skills required to administer the successful school library program. It emphasizes the importance of the school librarian in providing digital access to information for teachers and students, describes how facilities are being modified to accommodate new resources and programming, and offers new ways to use AASL standards to evaluate programs. All chapters are updated, and the text addresses such timely subjects as providing information resources when students, teachers, and librarians are interacting online. A new chapter highlights the importance of the school librarian's leadership in schools, districts, and communities. This invaluable textbook teaches practical skills for school library management and offers inspiration and guidance for growing LIS careers.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.