Creativity And Innovation In Times Of Crisis Covid 19

This book offers interdisciplinary, multicultural, and international perspectives on the interrelation between culture, innovation, change and creative forces. Its wide-ranging contributions present theoretical and empirical approaches and with reference to different domains across disciplines including psychology, education, social sciences, humanities, and engineering. The authors demonstrate how urgent social, environmental, technological, and economic challenges can benefit from individual, and community creativity to effect change. In this volume, “culture” refers to sociocultural differences, educational culture, media culture, organizational culture, technological culture, ethnic differences within a culture, and digital culture. Its contributors offer fresh insights on how creativity, innovation, and change can propel us forward and offer hope for the future across these many different forms of culture. They offer both granular studies of creativity and innovation at work in particular contexts and macro-level discussion on how they affect organizational culture, the culture of a discipline and society at large. This cross-cultural analysis of creativity, innovation and approaches to change will particularly appeal to practitioners and researchers in the fields of psychology, organizational behavior and education.

"Workers in the creative industries are highly motivated, resilient and innovative and these characteristics have come to the fore during the global health and resultant economic crises enveloping the world. This shortform book analyses transformation in the arts as a result of this era of polycrisis. The author interrogates public policy, legislation developments and financial support systems to assist the arts sector around the world. Utilising interview responses from various artis and creatives, the book takes the impact of the Covid-19 pandemic on the global creative industries as its central case study. It looks at the historical relationship between art and times of global crises, the policy initiatives implemented around the world in response to Covid-19 to rescue and support creative industries, explores the ways in which audiences, artists and creatives responded during the first year of the pandemic, and looks towards future opportunities for the creative industries sector. The book also highlights the importance of higher education for the future creative industries workforce. Providing a concise, yet holistic interpretation of the early impact of the pandemic, the book summarises recent developments, and proposes future directions relevant to students and scholars involved in the creative economy"--

From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events. However, throughout history, crises have been pivotal in advancing businesses and societies. This contributed volume approaches crisis not simply as a source of problems, but also as a set of choices. It seeks to explore critical events as possible opportunities for sustainability, through process improvement, creativity, innovation and entrepreneurship. Chapters reveal that times of crisis provide opportunities for new start-ups, creativity, resilience, organisational change, and revitalisation. This book also emphasises the importance of sustainability, driven either by the market or as a response to critical events. Within the wider attempt to explore avenues for Innovation, Entrepreneurship and Sustainability at times of crisis, the book is loosely organised in three thematic sections: organisational responses to crisis; digitisation, and how technology facilitates or hinders sustainability under conditions of crisis; and SMEs, Family Firms (FF), Entrepreneurship, which explores how critical events offer opportunities for innovation.

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

Entrepreneurship, Innovation, and Crisis: SME Responses to the COVID-19 Pandemic aims to address the conditions for the operations of SMEs during the time of the COVID-19 pandemic as well as the governmental support for entrepreneurs in such industries as tourism, manufacturing, recycling, education, and printing as well as the creative industry. Through the presentation of various strategies for the functioning and development of companies under crisis conditions along with new management approaches for coping with them, this book discusses the conditions for the operations of SMEs during the time of the COVID-19 pandemic as well as the support for entrepreneurs that has been offered by the governments of different countries. This approach will allow our results to be useful for a wide audience – making it especially valuable to researchers, academics, policymakers, and advanced students who are interested in crises, entrepreneurship, small and medium-sized enterprises, and strategic management.

In immediate responses to the COVID-19 crisis, science and innovation are playing essential roles in providing a better scientific understanding of the virus, as well as in the development of vaccines, treatments and diagnostics. Both the public and private sectors have poured billions of dollars into these efforts, accompanied by unprecedented levels of global cooperation.