Critical Perspectives On Millennials

Millennials are much discussed and debated by the public, media, and government, with many competing ideas about the age group. Including those born between the mid-1980s and early 2000s, the generation is sometimes seen as entitled and lacking in work ethic, while others feel they have proven themselves as innovative and forward thinking. Today, as millennials enter the workforce and begin shaping the future of the country, understanding how they fit into society is extremely important. In this book, arguments about millennials written by experts, researchers, politicians, and others will be laid out side by side so that students can form their own opinions not only about this critical generation, but about how society confronts change and generational differences.

This book debunks the post-racial myth among millennial media consumers and producers. Contributors examine the complex ways in which millennial media representations provide audiences with inauthentic understandings of race and how millennials are using social media to combat such misrepresentations.

Millennials are much discussed and debated by the public, media, and government, with many competing ideas about the age group. Including those born between the mid-1980s and early 2000s, the generation is sometimes seen as entitled and lacking in work ethic, while others feel they have proven themselves as innovative and forward thinking. Today, as millennials enter the workforce and begin shaping the future of the country, understanding how they fit into society is extremely important. In this book, arguments about millennials written by experts, researchers, politicians, and others will be laid out side by side so that students can form their own opinions not only about this critical generation, but about how society confronts change and generational differences.

This book debunks the post-racial myth among millennial media consumers and producers. Contributors examine the complex ways in which millennial media representations provide audiences with inauthentic understandings of race and how millennials are using social media to combat such misrepresentations.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

In this volume of Critical Storytelling, marginalized, excluded, and oppressed undergraduate authors share insights from their liminality, encourage readers to connect their own perspectives and experiences, and pose important questions to about inciting change for the future.

This book provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members values and influence their subsequent attitudes and behaviours. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the Me Generationconsidered entitled, with expectations exceeding their qualifications. Popular press headlines have lamented the challenges of working and living with this generation of digital natives who were raised by parents dedicated to protecting their childrens self-esteem and handing out participating trophies. However, academic research has been a bit more tentative in its conclusions. Scholarship on generational differences has explored whether the Millennials are really as different as we have been led to believe, or whether all the headlines have been much ado about nothing. To date, research has yielded mixed results, finding similarities between generations in some areas of interest, and marked differences in others. Regardless, from education to technology to their impact on how we manage, lead, and work within our organizations, every industry has felt a shift because of this Millennial force. This volume explores the wide range of elements that make Millennials the subject of so much attention, bringing together the work of scholars from across disciplines to better understand this generation -- the trends they are driving, the characteristics that differentiate them, and the subsequent perspectives that are creating significant shifts in how we live and work.