Cult Of Analytics

'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.

The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions. The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners. This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.

Good data analytics is the basis for effective decisions. Whoever has the data, has the ability to extract information promptly and effectively to make pertinent decisions. The premise of this handbook is to empower users and tool developers with the appropriate collection of formulas and techniques for data analytics and to serve as a quick reference to keep pertinent formulas within fingertip reach of readers. This handbook includes formulas that will appeal to mathematically inclined readers. It discusses how to use data analytics to improve decision-making and is ideal for those new to using data analytics to show how to expand their usage horizon. It provides quantitative techniques for modeling pandemics, such as COVID-19. It also adds to the suite of mathematical tools for emerging technical areas. This handbook is a handy reference for researchers, practitioners, educators, and students in areas such as industrial engineering, production engineering, project management, civil engineering, mechanical engineering, technology management, and business management worldwide.

This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

This accessible, alphabetical guide provides concise insights into a variety of digital research methods, incorporating introductory knowledge with practical application and further research implications. A-Z of Digital Research Methods provides a pathway through the often-confusing digital research landscape, while also addressing theoretical, ethical and legal issues that may accompany each methodology. Dawson outlines 60 chapters on a wide range of qualitative and quantitative digital research methods, including textual, numerical, geographical and audio-visual methods. This book includes reflection questions, useful resources and key texts to encourage readers to fully engage with the methods and build a competent understanding of the benefits, disadvantages and appropriate usages of each method. A-Z of Digital Research Methods is the perfect introduction for any student or researcher interested in digital research methods for social and computer sciences.