Cultures Of Fetishism

In her latest book, Dr. Louise Kaplan, author of the groundbreaking Female Perversions , explores the fetishism strategy, a psychological defense that aims to tame, subdue, and if necessary, murder human vitalities. Through an exploration of such cultural phenomena as footbinding, reality television, and the construction of robots, Kaplan demonstrates how, in a technology-driven world, an understanding of the fetishism strategy can help to preserve the human dialogue that is the basis of all human relationships. Kaplan writes from the heart as well as from the intellect.

In her latest book, Dr. Louise Kaplan, author of the groundbreaking Female Perversions , explores the fetishism strategy, a psychological defense that aims to tame, subdue, and if necessary, murder human vitalities. Through an exploration of such cultural phenomena as footbinding, reality television, and the construction of robots, Kaplan demonstrates how, in a technology-driven world, an understanding of the fetishism strategy can help to preserve the human dialogue that is the basis of all human relationships. Kaplan writes from the heart as well as from the intellect.

This book examines the historical and philosophical links between commodity culture and cultural fetishism.

Hartmut Böhme’s study of fetishism spans all the way from Christian image magic in the Middle Ages to fetishistic practices in fashion, advertising, sport and popular culture today. In it he provides a thorough exploration of religion, magic, idolatry, sexuality and consumption, charting the mental, scientific and artistic processes through which fetishism became a central category in European culture’s account of itself.

This book demonstrates the importance of the study of fetishes and fetishism in the study of popular culture. Some of the essays cover rather "conventional" manifestations in the world today; others demonstrate the fetishistic qualities of some unusual items. But all illustrate without any doubt that, like the icon, the ritual, and many other items in society, fetishes, fetishism and fetishists must be studied and understood before we can begin to understand the complexity of present-day society.

In Fetish, Henry Krips draws together Freudian and Marxian insights to provide accounts of fetishism and the gaze that afford new ways of understanding the relation of the individual to the social, of pleasure to desire. He uses discrete cultural artifacts as windows through which to view local instances of the mediation of pleasure and desire, demonstrating that users of cultural objects adapt them to suit their own strategic ends. Ranging widely over texts and cultures, he discusses Hopi initiation rites, Holbein's painting The Ambassadors, Robert Boyle's early scientific manual New Experiments Physico-Chemical, Toni Morrison's Beloved, the popular television series Mystery Science Theatre 3000, and David Cronenberg's film Crash. Jacques Lacan's theory of the gaze and Louis Althusser's theory of ideology frame Krips's perspectives on fetishism and the discourse of perversion, which he considers in light of postcolonial theory, the history of science, screen theory, and, of course, psychoanalysis. What results is a work remarkable for its clear exposition and its sophisticated synthesis of major theorists, its provocative argument that pleasure comes not from attaining desire but rather from moving around its object-cause.

This work argues that the orthodox interpretation of classical fetishism is not and never has been up to the task of explaining all cultural fetishisms. It identifies several different forms of fetishism and accounts for its sometimes radical edge.