Daimler Benz The Complete History

From the earliest workshop days to the grandest marque in the automotive world, the story of one of the most important enterprises of the twentieth century comes alive in this complete history. The rich history of Daimler-Benz (now DaimlerChrysler) has its roots in the early experimentation with the use of the internal combustion engine by three men: Carl Benz, Gottlieb Daimler, and William Maybach. Benz, working alone, and Daimler and Maybach, working together, the two shops separated by a mere sixty miles, in the late 1880s simultaneously laid the foundation of what would become the German automotive industry. At first there was competition between Benz & Cie. and Daimler Motoren Gesellschaft, as they engineered and styled the earliest motorwagens and began to develop markets for their products. These early efforts led to the establishment of an entire industry by the start of World War I. But the war and its aftermath devastated these two companies, as it did the German economy overall. By the early 1920s it became apparent that the only way to survival was a merger, and thus, on June 29, 1926, the stockholders of both companies gave approval to the new company, Daimler-Benz, which led directly to the birth of one of the world's best-known brands: Mercedes-Benz. In the hands of noted automotive photographer, author, and editor Dennis Adler, the history of the marque and the company unfolds through the decades, as Mercedes-Benz advances in fame, from the racing glory years to the present, becoming the standard that all automakers strive to meet. With archival (many never before published) and the author's own photographs, the beauty and power of the automobile comes alive, from the earliest models to the first crop of twenty-first-century Mercedes-Benzes. It is a story of excellence that is in many ways unmatched in the history of any industry. Today, as a global leader in design, safety, and overall excellence, Mercedes-Benz continues to lead the way.

Daimler-Benz (now DaimlerChrysler) has its roots in the early experimentation with the use of the internal combustion engine by three men: Carl Benz, Gottlieb Daimler, and William Maybach. Their shops in the late 1880s laid the foundation of what would become the German auto industry. But WW1 and its aftermath devastated their co. By the early 1920s it became apparent that the only way to survive was a merger. Thus, on June 29, 1926, the stockholders gave approval to the new co., Daimler-Benz, which led to the birth of one of the world¿s best-known brands: Mercedes-Benz. In this history of the marque and the co., the beauty and power of the car comes alive, from the earliest models to the first crop of 21st-cent. Mercedes-Benzes. Color photos. Coffee table gift book.

A history of Mercedes-Benz from 1886 - 1986.

This is a study of the experience of one of Germany's most important armaments manufacturers - and automotive companies - during the period of the Third Reich. The book examines how the opportunities offered by the Nazi rearmament in the 1930s led to rapid expansion and a surge in profits.

“ ... My excuse for writing this book is a desire to ventilate certain facts in relation to the early work of Karl Benz and Gottlieb Daimler of which the public is largely ignorant. Among those who have taken the trouble to investigate the early days of the motor movement, there is a certain amount of controversy as to who invented the motor vehicle, although this question has not, at the moment, extended to the general public. Inevitably it will do so, if the prevailing interest increases, in which event, it is hoped that this book will prove useful, for all the dates and facts, etc., have been fully authenticated. There are, however, several to whom I must express my sincere gratitude for the assistance they have given me. Herr Rudolf Caracciola, the winner, during the 1935 season of motor racing, of the Grand Prix of France, Belgium, Switzerland, Spain, and Tripoli, to say nothing of other triumphs, and therefore the Champion of Europe, has most kindly written a preface after reading through the manuscript. The Daimler-Benz Aktiengesellschaft of Germany has been indefatigable in providing me with material in regard to certain facts connected with the early experiments of both Benz and Daimler. Mr. Frederick R. Simms, too, has spared no effort to help me with some of the inner details of Daimler’s engineering career.” ( ST. John C. Nixon - September, 1936)

It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. The Wall Street Journal christened the deal "the biggest industrial merger of all time." The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale. But the union of Chrysler, the blue-collar maker of Jeeps and minivans, with Daimler, the crown jewel of German industry, didn't turn out to be a merger made in heaven. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. An American icon lost its independence, and a German giant grew in power and influence. The DiamlerChrysler deal brough together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world. In a gripping narrative ripped from the daily headlines, Bill Vlasic and Bradley A. Stertz of the Detroit News go behind the scenes of the defining corporate drama of the decade. With groundbreaking reporting, they reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for the smallest of Detroit's Big Three automakers sparked secret talks between Chrysler and Daimler on a massive joint venture. The first deal collapsed, but it set the stage for the final, intense negotiations between Chrysler chairman Robert Eaton and Daimler chairman Jürgen Schrempp. It was hailed as a historic "merger of equals," but the euphoria evaporated amid a clash of cultures, identities, and personalities. The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. Taken for a Ride follows the twists and turns in the road to DaimlerChrysler and, in the end, emerges as a cautionary tale of the risks and rewards of going global.