Design For Story

Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

Learn how the masters leverage story to sell more on every project. In Design for Story: Create Immersive Outdoor Living Experiences, entrepreneur and innovator Noah Nehlich reveals how to combine cutting-edge technology with classic storytelling techniques to create compelling immersive experiences. Practical and easy-to-follow, Design for Story investigates the challenges of well-known landmarks, landscapes, masterpieces, and inventions to offer unexpected tips to designers striving to create the most memorable designs. In this book, you'll learn: How to fuse your client's story with your design to create an emotional connection How inspiring your client motivates them to want to work with you How to move past sales speech and tell a story that makes your design memorable Practical tips on how to deal with indecisive clients With Design for Story, discover how to communicate effectively with your client and persuade them to choose your design plan.

Need a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.

Mastering Modern Calligraphy is a comprehensive guide to taking your pointed pen calligraphy skills to the next level and developing your very own modern style. Following up and building on Molly’s popular beginner's guide, Modern Calligraphy, Mastering Modern Calligraphy is the perfect companion for pointed pen and digital calligraphers alike. It is aimed at those with some calligraphy experience, presenting more than 2,700 letterforms and ligatures, targeted exercises, stroke drills, flourishes, and phrases, which emphasize experimentation and fun, rather than rigid uniformity. This beautiful, in-depth guide to modern calligraphy emphasizes experimentation and fun, rather than rigid uniformity. With targeted exercises and lessons aimed at pushing you out of your calligraphy comfort zone, Mastering Modern Calligraphy will not only help you master tricks of the trade, but develop your very own modern calligraphy style, too.

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

This book takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day. Organized chronologically, it locates design within its technological, cultural, economic, aesthetic and theoretical contexts. From the high-minded moralists of the 19th century to the radical thinkers of modernism the book provides in-depth coverage of a subject that touches all our lives. Iconic works that mark significant steps forward or that characterize a particular era or approach - such as Marcel Breuer's Wassily chair of 1925, Eliot Noyes' corporate identity work for IBM in the 1950s and Matthew Carter's Verdana typeface, designed to be read on screen - are analysed in detail, while the text sets out the framework of ideas, intent and technology within which differing approaches to design have evolved. From the cars we drive and the products we buy to the graphics that surround us, we are all consumers of design.

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.