Designing A Vision

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

The first book about how to formulate a vision for new and appropriate products.

In her well-rounded career as a landscape architect, horticultural specialist, garden consultant, teacher, floral designer and speaker, Janice Parker has distinguished herself by rethinking accepted landscape practices and developing inventive, personal solutions for difficult problems. Designing A Vision is a captivating and inspiring close-up of Janice Parker’s practice, namely her creative process and prodigious output of incredible works spanning more than three decades. Janice has extensive hands-on experience in every facet of landscape and design—so she intimately understands how it all works. As a result, the work depicted in Designing A Vision is realistic, and inspiring. Containing first-hand accounts of Janice’s experience and practice, this beautiful volume is replete with case studies, anecdotes and insights. Verdant photography augments an incredible number of color renderings, watercolors, inspiring artworks, illustrations and plans. Quotes: “Janice Parker has put her spectacular talents to work on behalf of all New Yorkers through her service to the city’s community gardens and Million Trees NYC program. Now, with this book, her extraordinary eye for beauty is on display for all the world to see. Her reverence for the art of nature is equaled only by her passion for the creativity of design, and the combination is both amazing and inspiring.” — Michael R. Bloomberg, founder of Bloomberg LP and mayor of New York City, 2002–2013 “I know Janice Parker as the dedicated and determined landscape architect who helped The New York Restoration Project launch Million Trees NYC by designing The Cherry Tree Project, the beautiful installation that transformed Harlem River Drive in New York City.” “After reading this book, you too will be ready to go out and plant trees—with a greater understanding of the process and creative spirit that guides innovative and extraordinary landscapes. The passion and love Janice has for the natural world and design comes through on every page, with a unique blend of stunning photographs, art, design and most important, the clear-eyed principles that help produce great landscape and gardens.” —Bette Midler

A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.

Builders of the Vision traces the intellectual history and contemporary practices of Computer-Aided Design (CAD) and Numerical Control since the years following World War II until today. Drawing from primary archival and ethnographic sources, it identifies and documents the crucial ideas shaping digital design technologies since the first numerical control and CAD systems were developed under US Air Force research contracts at MIT between 1949 and 1970: the cybernetic theorization of design as a human-machine endeavor; the vision of computers as "perfect slaves" taking care of the drudgery of physical labor; the techno-social utopias of computers as vehicles of democracy and social change; the entrepreneurial urge towards design and construction integration; and the managerial ideologies enabling today’s transnational geographies of practice. Examining the contrasting, and often conflicting, sensibilities that converge into CAD and BIM discourses - globalism, utopianism, entrepreneurialism, and architects’ desires for aesthetic liberation - Builders of the Vision shows that software systems and numerically controlled machines are not merely "instruments," or "tools," but rather versatile metaphors reconfiguring conceptions of design, materiality, work, and what it means to be creative. Crucially, by revealing software systems as socio-technical infrastructures that mediate the production of our built environments, author Daniel Cardoso Llach builds a strong case for the fields of architecture, media, and science and technology studies to critically engage with both the politics and the poetics of technology in design. Builders of the Vision will be essential reading for scholars and practitioners across disciplines interested in the increasingly complex socio-technical systems that go into imagining and building of our artifacts, buildings, and cities.

As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills you need to command business endeavors based on product or service vision Secure dedicated resources, assemble your team, and captain your visioneering expedition to success Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

This exhibition catalog documents the emergence of modern American design in the second quarter of the 20th century. Cranbrook was one of the few institutions in the United States that offered instruction in design during the 1920s and 30s and its influence on architecture, interior design, art and crafts after World War II was crucial and extensive. The exhibition includes over 200 objects and photo-panels and surveys the history of the Cranbrook facility, as well as the achievements of the teachers and students. Presenting the history of the Cranbrook community, it covers Eliel Saarinen's contribution to architecture and urban design, interior design and furniture, metalwork and bookbinding, textiles, ceramics, sculpture and painting. ISBN 0-89558-097-7 (pbk.); ISBN 0-87099-341-0 (pbk.) : $45.00 (For use only in the library).