Designing For The Social Web

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.

Presents a set of design principles, patterns, and best practices that can be used to create user interfaces for new social websites or to improve existing social sites, along with advice for common challenges faced when designing social interfaces.

Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out

This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances. Positioned within the field of educational research, this book overtly challenges assumptions and myths about the internet as a neutral source of knowledge, instead exploring the way in which designs and technologies shape who we interact with and how we understand what it is to be social. Moving beyond the over-used ‘digital natives’ paradigm, this book makes a clear case that educators and education researchers need to move beyond a focus on coding and digital skills alone, highlighting the pressing need to take explicit account of the overlaps between digital technology, culture, and education.

This book provides you with more than 100 patterns, principles, and best practices, along with advice for many of the common challenges you'll face when starting a social website.--[book cover].

Why the Internet was designed to be the way it is, and how it could be different, now and in the future. How do you design an internet? The architecture of the current Internet is the product of basic design decisions made early in its history. What would an internet look like if it were designed, today, from the ground up? In this book, MIT computer scientist David Clark explains how the Internet is actually put together, what requirements it was designed to meet, and why different design decisions would create different internets. He does not take today's Internet as a given but tries to learn from it, and from alternative proposals for what an internet might be, in order to draw some general conclusions about network architecture. Clark discusses the history of the Internet, and how a range of potentially conflicting requirements—including longevity, security, availability, economic viability, management, and meeting the needs of society—shaped its character. He addresses both the technical aspects of the Internet and its broader social and economic contexts. He describes basic design approaches and explains, in terms accessible to nonspecialists, how networks are designed to carry out their functions. (An appendix offers a more technical discussion of network functions for readers who want the details.) He considers a range of alternative proposals for how to design an internet, examines in detail the key requirements a successful design must meet, and then imagines how to design a future internet from scratch. It's not that we should expect anyone to do this; but, perhaps, by conceiving a better future, we can push toward it.

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.