Developing Global Business Communication In Asia

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively?This book explores the main cultural differences you cannot afford to ignore: 1. Direct and indirect communication styles; 2. The different approaches to hierarchy; 3. The role of silence in communication; and 4. Priority: task or relationship.

Create meaningful relationships that translate to betterbusiness Access to Asia presents a deeply insightful framework fortoday's global business leaders and managers, whether travelingfrom Toronto to Taipei, Baltimore to Bangalore, or San Francisco toShanghai. Drawing from her extensive experience and globalconnections, author Sharon Schweitzer suggests that irrespective oftheir industry, everyone is essentially in the relationshipbusiness. Within Asia, building trust and inspiring respect arevital steps in developing business relationships that transcendbasic contractual obligations. Readers will find in-the-trenchesadvice and stories from 80 regional experts in 10 countries,including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides richinterview material and insight from respected cultural experts Track cultural progress over time and highlight areas in needof improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that helpestablish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today'ssuccessful global business leaders. For companies and individualslooking to engage more successfully with their counterparts inAsia, Access to Asia showcases the critical people skillsthat drive global business success.

This collection bridges the gap between research and practical applications by showcasing the latest research developments on business English as a lingua franca and the ways in which they might better inform language teaching practice. Featuring contributions from both established and emerging researchers in the field, this book brings together research findings on business and workplace English pedagogy with a focus on addressing issues and challenges around spoken communicative needs in the workplace. The volume explores spoken communication in the business context across a diverse range of settings and media, including oral presentations, small talk, meetings, business negotiations, and interviews. Taken together, the book offers an up-to-date synthesis of research on key topics at the intersection of spoken workplace communication and language teaching toward facilitating more engaged, empirically grounded business English as a lingua franca teaching. This book will be of particular interest for students and scholars in business communication, workplace communication, and English for specific purposes.

A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

This volume describes both the history and the contemporary forms, functions, and status of English in Southeast Asia. The chapters provide a comprehensive overview of current research on a wide range of topics, addressing the impact of English as a language of globalization and exploring new approaches to the spread of English in the region.