Digital Parties

This book analyzes how mainstream and new parties are building their digital platforms and transitioning from traditional (offline) organizations into the digital world. The authors present an innovative empirical exploration of the democratic consequences and technical challenges of the digitalization of party organizations from a comparative perspective. They provide an original account of how party digital platforms are regulated and used, and a crucial discussion of the main technological and democratic issues that political parties face in their digital transition. Further, the authors assess the consequences of these digitalization processes for political participation and party membership, as well as the impact on party organizational models and electoral campaign potential. The book looks into one of the less-studied aspects of digital democracy, also presenting empirical evidence and case studies. It presents different parties and their adoption of digital participation platforms, from the Pirate Parties in Northern Europe to Podemos in Spain, La France Insoumise in France, the Five Stars Movement in Italy, or the German Greens. Therefore, the book is a must-read for scholars of political science, policy-makers, and practitioners, interested in a better understanding of the transition of political parties into the digital world.

From the Pirate Parties in Northern Europe to Podemos in Spain and the 5-Star Movement in Italy, from the movements behind Bernie Sanders in the United States and Jeremy Corbyn in the United Kingdom, to Jean-Luc Melenchon's presidential bid in France, the last decade has witnessed the rise of a new blueprint for political organization: the digital party. These new political formations tap into the potential of social media to gain consensus, and use online participatory platforms to include the rank-and-file. Paolo Gerbaudo looks at the restructuring of political parties and campaigns in the time of Facebook, Twitter, Instagram, and big data. Drawing on interviews with key political leaders and digital organizers, he argues that the digital party is very different from the class-based "mass party" of the industrial era, and offers promising new solutions to social polarization and the failures of liberal democracy today.

The Internet and „social media“ may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the „glocalization“ of the public/political sphere, a process already set in motion with the advent of television, and they can develop the trend even further.

The Internet and social media may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the glocalization of the public/political sphere, a process already set in motion with the advent of television, and they can develop the trend even further."

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.

This book provides a new analytical perspective on the strategies, membership and communication management of political parties in Poland. The authors address why some political parties have managed to strengthen and survive while others have failed to do the same. The research was carried out in the years 2016–2018, when Poland started to be seen more and more as a weakening democracy. As an in-depth, empirically grounded single-country study of party structure and communication, the book gives an opportunity to draw broader conclusions about the process of party development in the Central and Eastern Europe region three decades since the beginning of democratic transition.

From the Five Star Movement to Podemos, from the Pirate Parties to La France Insoumise, from the movements behind Bernie Sanders to those backing Jeremy Corbyn, the last decade has witnessed the rise of a new blueprint for political organisation: the digital party. Paolo Gerbaudo addresses the organisational revolution that is transforming political parties in the time of Facebook, Twitter, Instagram, and Cambridge Analytica. Drawing on interviews with political leaders and organisers, Gerbaudo demonstrates that besides rapidly growing in votes, these formations have also revitalised party democracy, involving hundreds of thousands in discussions carried out on online decision-making platforms. Participatory, yet plebiscitarian, open and democratic, yet dominated by charismatic 'hyperleaders', digital parties display both great potentials and risks for the development of new forms of mass participation in an era of growing inequality. All political parties will have to reckon with the lessons of the digital party.

This book develops new theoretical perspectives on the economics and politics of innovation and knowledge in order to capture new trends in modern capitalism. It shows how giant corporations establish themselves as intellectual monopolies and how each of them builds and controls its own corporate innovation system. It presents an analysis of a new form of production where Google, Amazon, Facebook, Apple and Microsoft, and their counterparts in China, extract value and appropriate intellectual rents through privileged access to AI algorithms trained by data from organizations and individuals all around the world. These companies’ specific form of production and rent-seeking takes place at the global level and challenges national governments trying to regulate intellectual monopolies and attempting to build stronger national innovation systems. It is within this context that the authors provide new insights on the complex interplay between corporate and national innovation systems by looking at the US-China conflict, understood as a struggle for global technological supremacy. The book ends with alternative scenarios of global governance and advances policy recommendations as well as calls for social activism. This book will be of interest to students, academics and practitioners (both from national states and international organizations) and professionals working on innovation, digital capitalism and related topics.