Digital Technology And The Future Of Broadcasting

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.

HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored. This Book Gives You: * Clear explanations of the technologies you need to understand to talk with engineers and other broadcast technology professionals * A great starting place for those desiring a career in broadcasting in any discipline management, creative or technical * A historical and technical overview of DTV, HDTV, standards, and organizations.

HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored.

This comprehensive study examines the case of AM stereo and subsequent technologies to demonstrate the FCC's evolution from stern to reluctant regulator. It also examines emerging technologies, such as multichannel television sound, digital audio broadcasting, and high definition television, and discusses their impact on the evolution of broadcast regulation. In the 1980s the tension between governmental control and the marketplace resulted in the FCC's deregulation of TV and radio, electing to set only technical operating parameters and allowing legal operation of any system that meets those minimal standards. Huff argues that this approach is likely to influence regulatory approaches to other new developments in broadcast technologies. The extensive overview of the industry and the study of the interrelationships between the technologies will appeal to communication scholars in the fields of radio and television as well as interest industry professionals.

As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments, consumer electronics manufacturers, content developers, and the Internet. The widespread acceptance of digital technology in both the home and the workplace account for the ready acceptance of the belief that the move to digital television is an appropriate advancement. Not all authors in this volume however are believers. This book is divided into four sections each dealing with one aspect of the transition from analog to digital TV broadcasting. The first section presents the various technologies. It establishes a structure for understanding the technologies currently in use as well as those being developed by the industries involved in the delivery of digital television. Section two presents information about consumer TV viewing and includes examples of innovative, experimental interactive programs. Economics and financial issues are addressed from a variety of perspectives in section three. Section four concludes the book with a look at the international environment and the history of digital TV globally.

HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored.