Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective
Download Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective full books in PDF, epub, and Kindle. Read online free Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Emotions as key drivers of consumer behaviors A multidisciplinary perspective
Author | : Debora Bettiga,Giuliano Noci,Omneya Yacout |
Publsiher | : Frontiers Media SA |
Total Pages | : 139 |
Release | : 2023-04-04 |
Genre | : Science |
ISBN | : 9782832519578 |
Download Emotions as key drivers of consumer behaviors A multidisciplinary perspective Book in PDF, Epub and Kindle
Emotion and Reason in Consumer Behavior
Author | : Arjun Chaudhuri |
Publsiher | : Routledge |
Total Pages | : 184 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780750679763 |
Download Emotion and Reason in Consumer Behavior Book in PDF, Epub and Kindle
Publisher Description
Emotions and Consumption Behaviour
Author | : Isabella Soscia |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 151 |
Release | : 2013-01-01 |
Genre | : Business & Economics |
ISBN | : 9780857937971 |
Download Emotions and Consumption Behaviour Book in PDF, Epub and Kindle
ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
Reinventing Business Practices Start Ups Sustainability
Author | : Prof.Dr.V.Sasirekha,Prof.Praseeda C,Dr N Meena Rani,Dr Catherine S,Dr.Kalaivani M,Dr.Suganya V,Dr.Kiruthiga V |
Publsiher | : Archers & Elevators Publishing House |
Total Pages | : 404 |
Release | : 2024 |
Genre | : Antiques & Collectibles |
ISBN | : 9788119653645 |
Download Reinventing Business Practices Start Ups Sustainability Book in PDF, Epub and Kindle
The Social Psychology of Consumer Behaviour
Author | : Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester |
Publsiher | : McGraw-Hill Education (UK) |
Total Pages | : 238 |
Release | : 2002-08-16 |
Genre | : Psychology |
ISBN | : 9780335230563 |
Download The Social Psychology of Consumer Behaviour Book in PDF, Epub and Kindle
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
A multidisciplinary approach towards understanding and solving social dilemmas
Author | : Lei Wang,Richard Paul Ebstein,Qiang Shen |
Publsiher | : Frontiers Media SA |
Total Pages | : 193 |
Release | : 2023-04-17 |
Genre | : Science |
ISBN | : 9782832520949 |
Download A multidisciplinary approach towards understanding and solving social dilemmas Book in PDF, Epub and Kindle
The Global Green Economy Leading to Sustainability A Multidisciplinary Approach
Author | : Dr. Pooja Srivastava, Dr. Anchal Rastogi, Dr. Pooja Bhatia , Ms. Samiksha Gupta, Ms. Ragini Dixit |
Publsiher | : Shashwat Publication |
Total Pages | : 158 |
Release | : 2024-02-28 |
Genre | : Business & Economics |
ISBN | : 9789360873202 |
Download The Global Green Economy Leading to Sustainability A Multidisciplinary Approach Book in PDF, Epub and Kindle
"The Global Green Economy Leading to Sustainability: A Multidisciplinary Approach," which we edited, is a book in which all of the authors contributed to bring new insights into socioeconomic trends. We have concentrated on the most recent market trends in this book, defining various fields such as Green HRM, Green Finance/Accounting, Environmental Concern, Green Production and Brand Management, Values and Ethics, Consumer Buying Behaviour Towards Green Products, Resource Management, Sustainable Business Practices, Technology and Innovation, Challenges and Barriers, Social and Human Sustainability, Case Studies and Best Practices, Interdisciplinary Approaches by inviting academia.
Brand Culture and Identity Concepts Methodologies Tools and Applications
Author | : Management Association, Information Resources |
Publsiher | : IGI Global |
Total Pages | : 1556 |
Release | : 2018-10-05 |
Genre | : Business & Economics |
ISBN | : 9781522571179 |
Download Brand Culture and Identity Concepts Methodologies Tools and Applications Book in PDF, Epub and Kindle
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.