Endless Propaganda

Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.

The French call them 'the Dark Years'... This definitive new history of Occupied France explores the myths and realities of four of the most divisive years in French history. Taking in ordinary people's experiences of defeat, collaboration, resistance, and liberation, it uncovers the conflicting memories of occupation which ensure that even today France continues to debate the legacy of the Vichy years.

Musaicum Books presents to you a meticulously edited George Orwell collection. This ebook has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Content: Thoughts on England: Down the Mine North and South Democracy in the British Army The Lion and the Unicorn Antisemitism in Britain In Defence of English Cooking Decline of the English Murder Politics and the English Language Reflections on War and Society: Spilling the Spanish Beans Not Counting Niggers Prophecies of Fascism Wells, Hitler and the World State Looking Back on the Spanish War Who Are the War Criminals? Future of a Ruined Germany Revenge is Sour You and the Atomic Bomb Notes on Nationalism Catastrophic Gradualism Freedom of the Park How the Poor Die In Front of Your Nose Views on Literature, Art & Famous Men: In Defence of the Novel Notes on the Way Charles Dickens Charles Reade Inside The Whale Literature and Totalitarianism The Art of Donald Mcgill Rudyard Kipling W. B. Yeats Mark Twain Raffles and Miss Blandish Arthur Koestler Benefit of Clergy: Some Notes on Salvador Dali Good Bad Books Nonsense Poetry In Defence of P. G. Wodehouse Politics vs. Literature Confessions of a Book Reviewer The Prevention of Literature Lear, Tolstoy and the Fool Writers and Leviathan Reflections on Gandhi Book Reviews: Mein Kampf Personal Record The Totalitarian Enemy The Development of William Butler Yeats Miscellaneous Writings: A Farthing Newspaper The Spike A Hanging Bookshop Memories Shooting an Elephant Marrakech New Words Boys' Weeklies and Frank Richards's Reply Poetry and the Microphone The Sporting Spirit A Good Word for the Vicar of Bray A Nice Cup of Tea Pleasure Spots Riding Down from Bangor Some Thoughts on the Common Toad James Burnham and the Managerial Revolution Why I Write Books vs. Cigarettes Such, Such Were the Joys As I Please

This edition includes: Novels: Burmese Days A Clergyman's Daughter Keep the Aspidistra Flying Coming Up for Air Animal Farm 1984 Poetry: Awake! Young Men of England Kitchener Our Hearts Are Married, But We Are Too Young The Pagan Poem from Burma The Lesser Evil Romance Summer-like for an Instant The Italian Soldier Shook My Hand... Reflections on War and Society: Spilling the Spanish Beans Not Counting Niggers Prophecies of Fascism Wells, Hitler and the World State Looking Back on the Spanish War Who Are the War Criminals? Future of a Ruined Germany Revenge is Sour You and the Atomic Bomb Notes on Nationalism Catastrophic Gradualism Freedom of the Park How the Poor Die In Front of Your Nose Thoughts on England: Democracy in the British Army The Lion and the Unicorn Antisemitism in Britain In Defence of English Cooking Decline of the English Murder Politics and the English Language Views on Literature, Art & Famous Men: In Defence of the Novel Notes on the Way Charles Dickens Literature and Totalitarianism The Art of Donald Mcgill Rudyard Kipling W. B. Yeats Mark Twain—the Licensed Jester Lear, Tolstoy and the Fool Writers and Leviathan Reflections on Gandhi... Book Reviews: Mein Kampf The Totalitarian Enemy... Miscellaneous Writings: A Farthing Newspaper The Spike Boys' Weeklies and Frank Richards's Reply Poetry and the Microphone The Sporting Spirit... Autobiographical Works: A Hanging Down and Out in Paris and London Bookshop Memories Shooting an Elephant The Road to Wigan Pier Homage to Catalonia Marrakech Why I Write...

This meticulously edited George Orwell collection is formatted for your eReader with a functional and detailed table of contents: Novels: Burmese Days A Clergyman's Daughter Keep the Aspidistra Flying Coming Up for Air Animal Farm 1984 Poetry: Awake! Young Men of England Kitchener Our Hearts Are Married, But We Are Too Young The Pagan Poem from Burma The Lesser Evil Romance Summer-like for an Instant The Italian Soldier Shook My Hand... Reflections on War and Society: Spilling the Spanish Beans Not Counting Niggers Prophecies of Fascism Wells, Hitler and the World State Looking Back on the Spanish War Who Are the War Criminals? Future of a Ruined Germany Revenge is Sour You and the Atomic Bomb Notes on Nationalism Catastrophic Gradualism Freedom of the Park How the Poor Die In Front of Your Nose Thoughts on England: Democracy in the British Army The Lion and the Unicorn Antisemitism in Britain In Defence of English Cooking Decline of the English Murder Politics and the English Language Views on Literature, Art & Famous Men: In Defence of the Novel Notes on the Way Charles Dickens Charles Reade Inside The Whale Literature and Totalitarianism The Art of Donald Mcgill Rudyard Kipling W. B. Yeats Mark Twain—the Licensed Jester Raffles and Miss Blandish Arthur Koestler Notes on Salvador Dali Lear, Tolstoy and the Fool Writers and Leviathan Reflections on Gandhi... Book Reviews: Mein Kampf The Totalitarian Enemy by Franz Borkenau... Miscellaneous Writings: A Farthing Newspaper The Spike Boys' Weeklies and Frank Richards's Reply Poetry and the Microphone The Sporting Spirit... Autobiographical Works: A Hanging Down and Out in Paris and London Bookshop Memories Shooting an Elephant The Road to Wigan Pier Homage to Catalonia Marrakech Why I Write...