Engage To Win

Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. ​So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!

Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually wanted to get there ... It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. The Extra Mile is the result of four years of research into engagement by a joint team from Cass Business School and Towers Perrin. This ambitious and wide ranging project drew on the results of various studies and surveys which together totalled 33 million respondents. These hard-hitting statistics were supplemented by more than 50 in-depth interviews with executives and leaders drawn from a variety of business sectors. You will hear from some of them in their own words in this compelling book which distils the results of the research and the interviews into a compelling and engaging read that will make managers think again about how to get their teams to go that all-important extra mile.

WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOL Ditch your tired old slides, drop those boring bullet points--and start reimagining your presentations for absolutely stunning results! Killer Presentations with Your iPad shows you how to open the ears, eyes--and minds--of your audience and keep them highly engaged from beginning to end. "A must-read for everyone who wants to be at the leading edge of the mobile revolution." -- Gerhard Gschwandtner, CEO, Selling Power "There are two ways of spreading light . . . to be the candle, or the mirror that reflects it. This book combines both. Buy the book and learn how to brilliantly light up your audiences." -- Michael Michalko, bestselling author of Thinkertoys "Packed with powerfully imaginative ideas, new techniques, and competition-beating strategies that will give more compelling, riveting, and most importantly, winning presentations!" -- Dan Poynter, Editor, Global Speakers NewsBrief "Priceless information, ideas, strategies, and tips on how to greatly amplify the power of what you're delivering, especially using the iPad along with our iPresent app to become the ultimate Killer Presenter." --Phil Lenton , Founder and CEO, iPresent

Imagine that you step onto a boat cruising to a tropical island. Sweet coconuts, shiny lagoons, white sandy beaches... But to your surprise, day after day, you realize that the air is getting colder and colder, until you find out on a freezing morning, that, instead of tropical birds, resting on coconut palms, you have a flock of penguins staring at you on an immaculate white iceberg...! What happened? Was the Purpose of the trip unclear? Were the Processes applied to drive the boat inefficient? Were the People on board ineffective? Was the captain a liar? Or was it that you, as the Pilot of your life, left it up to other people to make what matters most to you a reality?... Isn’t that how our lives sometimes end up looking as we drift through our roles? We want a lagoon and we end up with an iceberg... What are we going to do then? Be a victim and whine? Passively adapt to the cold? Consider that an iceberg isn’t that bad after all? Or engage as the true Pilot of our life and set it back on track? Which attitudes do we need to develop to ensure that we’ll achieve the results that we want? What do we need to make the systems we share with others effective - teams, organizations, families...? What does it cost to be an Engaged Pilot?

In this lively and practical book, seasoned educator Jonathan Cassie shines a spotlight on gamification, an instructional approach that's revolutionizing K–12 education. Games are well known for their ability to inspire persistence. The best ones feature meaningful choices that have lasting consequences, reward experimentation, provide a like-minded community of players, and gently punish failure and encourage risk-taking behavior. Players feel challenged, but not overwhelmed. A gamified lesson bears these same hallmarks. It is explicitly gamelike in its design and fosters perseverance, creativity, and resilience. Students build knowledge through experimentation and then apply what they've learned to fuel further exploration at higher levels of understanding. In this book, Cassie covers What happens to student learning when it is gamified. Why you might want to gamify instruction for your students. The process for gamifying both your classroom and your lessons. If you want to see your students engaged, motivated, and excited about learning, join Jonathan Cassie on a journey that will add a powerful new set of ideas and practices to your teaching toolkit. The gamified classroom—an exciting new frontier of 21st century learning—awaits you and your students. Will you answer the call?

Do your employees drag themselves into work (reluctantly!) every day? Do you wish they were engaged and passionate about their jobs, driven to achieve your department's and organization's goals? Motivate your team now with an information-packed practical guide to inspiring your team to win at work.This book features -A 7-step strategy for managers who want to INSPIRE their team members to higher engagement and performance. -Practical tips, tools and examples that can be adapted for various situations.-A distillation of our knowledge and experiences from decades of consulting, coaching and training employees at all levels. -Academic research in management and psychology; and best practices from leading organizations and consulting firms.-Even though the book is aimed at managers/leaders, it can also be useful for individual employees who want to enhance their own engagement at work.

What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.

THE ONLY BOOK ON SOCIAL MEDIA MARKETING FOR AUTHORS BY AN AUTHOR LIKE YOU! Have you written a book the world needs to know about? Are you an author eager to harness the power of social media to sell your books? Have you ever wondered why so many social media marketing "systems" fail? If you answered yes to any of those questions, Engage! is for you!! Let Engage! show you how to • Attract online friends, fans and followers who want to read your book • Create compelling content that keeps your social media connections coming back for more • Manage your social media time to free you to write more books It's time to reach potential readers in ways that matter. It's time to Engage! "A must read for every author who uses social media." – Joy Capps: Chief Marketing Officer, Bublish; Principal Consultant, Engaging Business Communications< Engage to Connect and Connect to Sell...with Engage!