Entrepreneurial Cognition

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.

This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success. This multidisciplinary study is based on entrepreneurship theory and empirical research as well as cognitive psychology. The cognitive perspective provides a link between the entrepreneur and new business creation by focusing on an individual's cognitive behaviour rather than on their personality traits. The essential issues of gathering and application of knowledge and expertise are also addressed: one of the most important implications of the study is that successful entrepreneurial decision-making behaviour can actually be taught and learned. The book concludes, however, that the provision of optimal teaching methods of this decision-making behaviour is a stiff challenge faced by entrepreneurship education. Presenting a novel combination of cognitive psychology and entrepreneurship theory with important practical implications, this book will strongly appeal to those involved in the study of entrepreneurship and cognitive psychology, and business and management. Entrepreneurs themselves will also find much to interest them in this book.

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a soci

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual's cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals' knowledge, motivation, attention, identity, and emotions in the entrepreneurial process. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

Master's Thesis from the year 2022 in the subject Business economics - General, grade: 4.44, , course: Entrepreneurship Education, language: English, abstract: The purpose of this study was to examine how entrepreneurial cognition development elates to post-graduate students’ business opportunity identification in Rivers State Universities. Specifically, the study sought to: Examine how self-efficacy relates with post-graduate students’ business opportunity identification in Rivers State Universities, how heuristic-based logic relates with post-graduate students’ business opportunity identification in Rivers State University, how individual perceptual process relates with post-graduate students’ business opportunity identification in Rivers State Universities, how entrepreneurial expertise relates with post-graduate students’ business opportunity identification in Rivers State Universities und how effectuation relates with post-graduate students’ business opportunity identification in Rivers State Universities. The following research questions were posed to guide the study: How does self-efficacy relate with post-graduate students’ business opportunity identification in Rivers State Universities and how does heuristic-based logic relate with post-graduate students’ business opportunity identification in Rivers State Universities? How does individual perceptual process relate with post-graduate students’ business opportunity identification in Rivers State Universities, how does entrepreneurial expertise relate with post-graduate students’ business opportunity identification in Rivers State Universities and how does effectuation relate with post-graduate students’ business opportunity identification in Rivers State Universities?

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.