Epica Book 24 Europe S Best Advertising

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns. Conveniently arranged by product category, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable source of information and inspiration for all those interested in advertising.

The 16th annual edition of the Epica book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the Epica awards; Europe's premier creative awards show. Judged by journalists from 30 leading European advertising magazines, the 16th Epica awards attracted over 6, 000 entries from around 700 of the best European advertising agencies, photographers and production houses in 39 countries. All the winners and finalists are in the Epica book, together with a selection of other high-scoring campaigns. The Epica awards have become the reference for innovative and creative achievement in Europe. The annual is a reference for the best commercial communications in Europe of the last 12 months and also a 'Who's Who' for the foremost creative talent in Europe.

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.