Epz Key Marketing Skills Strategies Tools And Techniques For Marketing Success Free Cd Rom
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Epz Key Marketing Skills Strategies Tools and Techniques for Marketing Success Free Cd Rom
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Author | : Peter Cheverton |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2009-01-01 |
Genre | : Electronic Book |
ISBN | : 0749444460 |
Download Epz Key Marketing Skills Strategies Tools and Techniques for Marketing Success Free Cd Rom Book in PDF, Epub and Kindle
Key Marketing Skills
Author | : Peter Cheverton |
Publsiher | : Kogan Page Publishers |
Total Pages | : 401 |
Release | : 2005-12-03 |
Genre | : Business & Economics |
ISBN | : 9780749447151 |
Download Key Marketing Skills Book in PDF, Epub and Kindle
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
A Basic Guide to Exporting
Author | : Jason Katzman |
Publsiher | : Skyhorse Publishing Inc. |
Total Pages | : 385 |
Release | : 2011-03-23 |
Genre | : Business & Economics |
ISBN | : 9781616081119 |
Download A Basic Guide to Exporting Book in PDF, Epub and Kindle
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
No Logo
Author | : Naomi Klein |
Publsiher | : Macmillan |
Total Pages | : 520 |
Release | : 2000-01-15 |
Genre | : Business & Economics |
ISBN | : 0312203438 |
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"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Marketing
Author | : Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski |
Publsiher | : SAGE |
Total Pages | : 257 |
Release | : 2010-11-17 |
Genre | : Business & Economics |
ISBN | : 9781446203293 |
Download Marketing Book in PDF, Epub and Kindle
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Export Marketing
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Author | : B. S. Rathor |
Publsiher | : Unknown |
Total Pages | : 576 |
Release | : 1988 |
Genre | : Export marketing |
ISBN | : 8183184685 |
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The Butterfly Effect in Competitive Markets
Author | : . Rajagopal |
Publsiher | : Springer |
Total Pages | : 295 |
Release | : 2015-03-04 |
Genre | : Business & Economics |
ISBN | : 9781137434975 |
Download The Butterfly Effect in Competitive Markets Book in PDF, Epub and Kindle
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Knowledge to Policy
Author | : Fred Carden |
Publsiher | : IDRC |
Total Pages | : 238 |
Release | : 2009-04-06 |
Genre | : Business & Economics |
ISBN | : 9788178299303 |
Download Knowledge to Policy Book in PDF, Epub and Kindle
Investigates the effects of research in the field of international development.. Examines the consequences of 23 research projects funded by Canada's International Development Research Centre in developing countries. Shows how research influence public policy and decision-making and how can contribute to better governance.