Excellence In Business Communication

Resource added for the Business Management program 101023.

This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfuully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today - skills that help students gain a competitive edge whether as employees vying for corproate positions, entrepreneurs competing for sponsors, or small-business owners competing for customers. *Offfers practical, realistic assignments, giving students; (1) vivid view of business communication; (2) on-the-job practice applying newly learned principles; and (3) exposure to all types and sizes of organizations, both domestic and international.

This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Note: If you are purchasing an electronic version, MyBCommLab does not come automatically packaged with it. To purchase MyBCommLab, please visit www.MyBCommLab.ca or you can purchase a package of the physical text and MyBCommLab by searching for ISBN 10: 0133254062 / ISBN 13: 9780133254068. Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. The new edition combines the strong writing skills direction that this text is known for, with important revisions that focus on social media and technology in business. The text offers a set of tools that simplifies teaching, promotes active learning, and stimulates critical thinking. These components work together to provide seamless coverage of vital knowledge, helping students to understand the concepts behind effective communication while they develop and refine their own skills to meet employer expectations.

Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. The new edition combines the strong writing skills direction that this text is known for with important revisions that focus on social media and technology in business. KEY TOPICS: Achieving Success through Effective Business Communication; Communicating in Teams and Mastering Listening and Nonverbal Communication;Communicating Interculturally; Planning Business Messages;Writing Business Messages;Completing Business Messages; Crafting Messages for Electronic Media;Writing Routine and Positive Messages;Writing Negative Messages;Writing Persuasive Messages;Planning Reports and Proposals;Writing Reports and Proposals;Completing Reports and Proposals;Designing and Delivering Oral and Online Presentations;Building Careers and Writing Résumés;Applying and Interviewing for Employment MARKET: Appropriate for Business Communication - Oral and Written courses.

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Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.