Expand Grow Thrive

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

Leading Schools to Learn, Grow, and Thrive provides a unique approach to preparing prospective education leaders by combining theory, research, and practice. Grounded in organizational and leadership theory, this book helps leaders understand their schools and districts from multiple perspectives and develop their own leadership aspirations, approaches, and missions. Well-known authors Brazer, Bauer, and Johnson present authentic practical problems, illuminate them with appropriate theory and research, and give readers opportunities to solve common puzzles as a means to grow wisdom about how to lead, especially when confronted with complex challenges. This book is an invaluable resource for aspiring leaders, one that readers will reference as they proceed through their leadership coursework and keep close at hand throughout their leadership career. Special Features: eResources—complementary resources for instructors and students, including a set of authentic role-playing scenarios accessible from https://www.routledge.com/9781138039100 Vignettes—introduce the reader to real-life dilemmas that impact teaching and learning and provide a central reference point for discussions of theory, research, and practice. Theory and Research—frameworks and examples inform common leadership challenges, helping readers expand their knowledge and experience base to explore situations similar to their own contexts. Puzzles—real-world situations test knowledge and provide opportunities to practice ideas for effective leadership. Thought Partner Discussions (TPCs) and Extended Web Activities (EWAs)—additional thought activities, opportunities for reflection, and suggestions for discussion provoke puzzle solving.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"