Expanding Horizons In Health Communication

This book explores the ways in which Eastern and Western medical knowledge inform each other in the treatment of people in Asia across a wide range of health issues. To do so, it brings together health communication scholars from diverse disciplines both in Hong Kong and worldwide and combines their observations and expertise with those of clinicians working in healthcare in Asia to provide a topical portrait of the expanding horizons of healthcare in Asia. Social scientists and clinicians discuss their research and clinical practice respectively using a range of analytic approaches that include traditional qualitative and quantitative methodologies, as well as cutting-edge computer diagnostics that digitally visualize health interactions across time. The book presents an innovative and interdisciplinary investigation of Eastern and Western perspectives on healthcare in Asia. It covers topics concerned with a range of mental and physical problems that are currently confronting Asia. Importantly, the views and experiences of front line clinicians delivering patient care in Asia are also included. Accordingly, the book offers varied and innovative perspectives on health communication issues in China, Singapore, Bangladesh and Australia.

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

Where do our conventional understandings of health, illness, and the body stem from? What makes them authoritative? How are the boundaries set around these areas of life unsettled in the changing historical and political contexts of science, technology, and health care delivery? These questions are at the heart of Troubling Natural Categories, a collection of essays honouring the tradition of Margaret Lock, one of the preeminent medical anthropologists of our time. Throughout her career, Lock has investigated how medicine sets boundaries around what is deemed "normal" and "natural," and how, in turn, these ideas shape our technical and moral understandings of life, sickness, and death. In this book, nine established medical anthropologists - all former students of Lock - critically engage with her work, offering ethnographic and historical analyses that problematize taken-for-granted constructs in health and medicine in a range of global settings. The essays elaborate cutting-edge themes within medical anthropology, including the often disturbing, inherently political nature of biomedicine and biotechnology, the medicalization of mental health processes, and the formation of uniquely "local biologies" through the convergence of bodily experience, scientific discourse, and new technologies of care. Troubling Natural Categories not only affirms Margaret Lock's place at the forefront of scholarship but, with these essays, carves out new intellectual directions in the medical social sciences. Contributors include Sean Brotherton, Vinh-Kim Nguyen, Junko Kitanaka, Stephanie Lloyd, Dominique Behague, and Annette Leibing.

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

Language, Health and Culture brings together contributions by linguistic scholars working in the area of health communication in Asia—in particular, in Hong Kong, Mainland China, Singapore, Japan and Taiwan. Olga Zayts-Spence and Susan M. Bridges, along with the contributors, draw on a diverse range of authentic data from different (primary, secondary, digital) healthcare contexts across Asia. The contributions probe empirical analyses and meta-reflections on the empirical, epistemological and theoretical foundations of doing research on language and health communication in Asia. While many of the medical and technological advances originate from the ‘non-English-dominant’/‘peripheral’ contexts, when it comes to health communication, there is a strong tendency to downplay and marginalize the scope and the impact of the ripe research tradition in these contexts. The contributions to the edited volume problematize the hegemony of dominant (Anglocentric) traditions in health communication research by highlighting culture- and context-specific ways of interpreting different health realities through linguistic lenses.

This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.