Ford Total Performance

Follow Ford's leap into the 1960s and the performance era--on the streets and on the track! In the early 1960s, Ford Motor Company underwent a dramatic change in corporate philosophy. Previously, under Ford's young chairman, Henry Ford II ("the Deuce") safety, not performance, was the goal. But by 1962, even the chairman realized his philosophy needed to change. Ford was nearly invisible to car-crazy baby boomers. Lee Iacocca convinced Ford that he needed to act decisively or risk losing the emerging youth market to the competition. Thus began Ford's "Total Performance" program. Ford Total Performance is all about Ford's prime racing era from 1961 through 1971. In addition to purpose-built race cars, it also covers production performance cars, specialty models, and unique concepts such as lightweight drag race cars. The book explores the 427 Fairlane Thunderbolt; Mercury Comet; unique V-8 Falcons that competed in the 1963 and 1964 Monte Carlo Rallies; Dick Brannan's 427 A/FX drag car; Ford Indy 500 winning race cars; 427 Overhead Cam SOHC 427 engines as used in A/FX and fuel race cars; Boss 302 and 429 Mustangs for street, drag racing, and Trans-Am; and many more. The Ford-Ferrari war that led to the creation of the legendary GT40 Le Mans race cars isn't forgotten. Featuring unpublished period photographs, plus photos and artwork from Ford designers, Ford Total Performance covers all of Ford's classic race and street cars, including Cobras and Shelby Mustangs. It's a must-have book for any fan of classic American performance cars!

A racing journalist and historian cover's Ford's glory years--the total domination of world motorsports from 1962 to 1970. Hundreds of rare racing photos help readers relive the many victorious moments.

More than Mustang and Cougar. Though the Mustang remains Ford’s most famous muscle car, the company had been building muscle cars since it introduced the sleek Fairlane and Galaxie models with optional 390 cubic-inch big-block V-8 engines in 1961. These cars were part of Ford’s Total Performance program, which tested cars in the crucible of racing at drag strips, oval circuits, European rally events, and road courses, resulting in legendary muscle cars like the Shelby Mustang, Boss 302 and 429 Mustangs, Mercury Cougar, Cyclone GT, and Spoiler. The Complete Book of Classic Ford and Mercury Muscle Cars covers all of Ford Motor Company’s high-performance muscle cars from the early 1960s to 1973. It’s the bible of muscle every disciple of Ford performance needs.

Shelby Mustang details the entire story of these fantastic cars, from the early prototypes built in Shelby's Los Angeles shop to today's Ford-engineered high-tech performers. Written by one of the world's foremost authorities on Shelby automobiles, critically acclaimed author Colin Comer, and with a foreword by Lee Iacocca, the American automobile executive credited with the successful development of the Mustang, this is the definitive account of the Shelby. When Ford wanted to toughen up its super-successful new Mustang, they approached Carroll Shelby to give it the performance image it so sorely lacked. Beginning with a 1965 "K-Code" 289-cubic-inch-powered Mustang fastback, Shelby applied the same formula that had made his Cobra sports cars such devastating performers both on and off the track: more horsepower, less weight, balanced handling. The GT350 quickly established itself as a bonafide force in SCCA B-Production racing, twisting back roads, and boulevards alike—setting the course for future Shelby Mustangs, like the big-block GT500. Though those original Shelby Mustangs were done by 1970, Ford dusted off its Shelby relationship in 2006 and has been producing high-performance Ford Mustang Shelbys ever since. This is a must-have read for any fan of American performance cars, whether you're a muscle-era original or a 21st-century stormer.

Thoroughly revised and updated, this edition provides accurate technical guidance to understanding and building all popular Ford performance engines. This outstanding reference covers the venerable Ford small block and big block engines. Filled with more than 300 photos and hundreds of technical secrets developed by top racers and engine builders. Includes all modern Ford performance engines.

Relive Ford’s glory days in the muscle car era in this stunning new volume covering the popular and powerful Cobra Jets! Ford’s “Total Performance” racing program in the early 1960s was the first stone turned in the task of repurposing its image to the youth market. The introduction of the Mustang increased that exponentially, but even in 289 Hi-Po form it was no match for the Pontiac GTO or other muscle cars. Neither was the 1966 Fairlane GT or subsequent 390 Mustang the following year. But when the 428 Cobra Jet Mustang debuted at Pomona for the NHRA Winternationals in 1968, that image evolved from wholesome to fearsome! Cobra Jet Mustangs downed all comers and took the vaunted Super Stock Eliminator crown while introducing a new weapon under the hood to serve as fair warning to what was to be uncoiled at the stoplight. By the next model year with the revolutionary shaker hood on Cobra Jet-equipped Mach Is and the striking snake adorning the sheet metal of the midsize Cobra, Ford’s image makeover was complete. The demise of the muscle car era didn’t signify the end of the Cobra Jet, as Ford continued the performance reign with the 351 Cobra Jet. The legacy left by Mustang, Cougar, Torino, Cyclone, and Ranchero 428, 429, and 351 Cobra Jet-powered vehicles is indelible. Mustang Monthly editor Rob Kinnan and muscle car expert Diego Rosenberg bring this history back to life in an all-encompassing book that is the first to specifically feature all Cobra Jet cars, including the purpose-built drag cars of today! Cobra Jet: The History of Ford’s Greatest High Performance Cars will hypnotize you as the first and complete history of Ford’s most famous engines during the era’s peak.

The 1960s was arguably the most important decade for drag racing. It had exciting cars, thrilling races, and most importantly, factory participation. Among the best high-performance cars and engines were those coming from Dearborn, Michigan. Ford Motor Company's "Total Performance Years" saw a breakthrough as drag racing helped the younger, performance- and style-conscious consumer to begin receiving some recognition. Factory participation in drag racing pushed the envelope for high performance developments. Ford's FE-series engine, Police Interceptor, GT 390, Single Overhead Cam, Cobra Jet, and Boss 429 are all covered in detail. See the cars and the drivers that made them famous - Dick Brannan's Goldfinger, Bill Lawton's Mystery Mustang, "Dyno Don" Nicholson's Eliminator Comet, Gas Ronda's stretched Mustang, Al Joenic's Batcar, and more. Accomplished journalist and life-long Ford aficionado Charles Morris takes you back to the Total Performance Years through first-hand accounts as well as over 400 rare photographs. A drag racer since 1966, Morris has run cars in both Stock and Super Stock classes. He is currently the owner of the original Norristown Ford 1963 lightweight Galaxie and races the car in Nostalgia Super Stock as part of the 422 Motorsports Drag Racing Team. This book is a must read for all drag racing fans, not just Ford enthusiasts.

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.