Foundations Of Fashion

This key text reprints classic fashion writings tracing the birth of fashion back to the 13th century and writings on fashion as far back as the 16th century; it also examines the present-day approach to dress and discusses questions regarding self-awareness, body image and personal identity.

Foundations of Flat Patterning and Draping: For the Female Form provides the foundational tools necessary for success in the techniques of flat patterning and draping clothes and costumes. This book begins with the basics of taking measurements, preparing the fabric for draping, and preparing the dress form. The following chapters explore flat patterning and draping practices for bodices, skirts, pants, dresses, sleeves, collars, cuffs, and facings through detailed step-by-step instructions, checklists, and numerous diagrams. The bodice drafting instructions in this book, specifically, are a new method that accommodates all bust and cup sizes. There are instructions for small and large cup sizes allowing for a fit that does not gap at the armscye as typically happens with previous patterning methods, and additional sections for bodices and sleeves and how to manipulate them to create alternate looks. The techniques in this book generalize across sizes and shapes making it universally applicable for the student technician, as well as the person the garment is being developed for. Each method of drafting and draping has been class-tested and proven to produce well-fitting garments. Presented in an accessible format with clear instructions and detailed illustrations, this book is well suited for use as a textbook for the undergraduate college instructor teaching costuming or fashion, as well as for the student or individual learning on their own in theatre, film, or fashion industries.

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.