Fracking And The Rhetoric Of Place

Fracking and the Rhetoric of Place investigates the rhetorical strategies of speakers at public hearings on hydraulic fracturing (“fracking”) in order to understand how places shape and are shaped by citizens as they engage in their democracy. As an important argumentative resource in environmental controversy, the rhetoric of place helps citizens situate themselves within local contexts and raise their voices in times of social conflict. Justin Mando uses rhetorical analysis, discourse analysis, and corpus analysis to offer scholars of place-based rhetoric and environmental communication a heuristic approach to studying their own sites. This approach reveals that place-based arguments are a ubiquitous rhetorical resource in the dispute over hydraulic fracturing that shapes how the issue is perceived. Pro-frackers and anti-frackers use rhetoric of place in striking ways that reveal their values, motivations, strengths, and weaknesses. Place functions as an interface of potential common ground that connects the local to the global, what is here to what is there. Scholars and students of rhetoric, communication, and environmental studies will find this book particularly interesting.

Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience — the preservation and conservation of the earth and the future of human society. This book explores some of the complex relationships, collaborations, compromises, and contradictions between human endeavor and situated discourses, identities and landscapes, social justice and natural resources, movement and geographies, unpacking and grappling with the complexities of rhetoric of presence. Making a significant contribution to exploring the complex discursive constructions of environmental rhetorics and place-based rhetorics, this collection considers discourses, actions, and adaptations concerning environmental regulations and development, sustainability, exploitation, and conservation of energy resources. Essays visit arguments on cultural values, social justice, environmental advocacy, and identity as political constructions of rhetorical place and space. Rural and urban case studies contribute to discussions of the ethics and identities of environment, and the rhetorics of environmental cartography and glocalization. Contributors represent a range of specialization across a variety of scholarly research in such fields as communication studies, rhetorical theory, social/cultural geography, technical/professional communication, cartography, anthropology, linguistics, comparative literature/ecocriticism, literacy studies, digital rhetoric/media studies, and discourse analysis. Thus, this book goes beyond the assumption that rhetorics are situated, and challenges us to consider not only how and why they are situated, but what we mean when we theorize notions of situated, place-based rhetorics.

Hyperlocal Organizing: Collaborating for Recovery Over Time explores the difficult work of post-disaster recovery. Jack L. Harris, demonstrates that after disaster, broad interorganizational landscapes are needed to unite the grassroots, neighborhoods, communities, and institutions to solve problems of recovery and bring people home. Yet all too often, government disaster policy and institutions ignore the critical role of local knowledge and organizing. Exploring the organizational landscape of the mid-Atlantic United States after Hurricane Sandy, Harris reveals how participation and collaboration open multiple pathways to recovery after disaster by building resilience and democratizing governance. Using powerful theories of communicating and organizing, this book develops a new framework—hyperlocal organizing—to address the challenge of community survivability in the twenty-first century. Achieving community survivability requires robust organizational partnerships and interorganizational collaboration to solve collective problems. The lessons Harris presents are important not just for post-disaster recovery, but for addressing grand challenges such as climate change, environmental justice, and equitable community development. Scholars of environmental communication, disaster studies, and emergency management, will find this book of particular interest.

Communities and the Clean Energy Revolution: Public Health, Economics, Design, and Transformation is an engaging and interdisciplinary investigation into clean energy systems such as solar and wind power and the need to transform our energy system. Looking at the intersection of clean energy with community engagement, diversity, and economic development, it is a remarkably accessible account from the front lines of the clean energy revolution. Organized as a series of case studies set in eight locations, the author profiles people leading varied renewable energy projects from using solar to survive hurricanes to passing a Green New Deal bill for America’s largest city, the beginnings of the offshore wind industry, modular solar power systems, and changing the culture of an entire utility. Each case study is set into context of broader research, addressing how cities and states meet clean energy goals, howsolar or wind power address blackouts, and how individuals can accelerate clean energy for their home, business, or community. This book goes beyond merely explaining clean energy transition by providing unique insight into the calls for a complete transformation of America’s energy system.

Social Media and Oil in Southern California: Greenwashing Los Angeles interrogates the politics of invisibility that permeates Southern California’s oil industry. Most residents are completely unaware that hospitals, schools, businesses, and homes are built among the thousands of active wells in Los Angeles County. Since the early 1900’s, the oil industry used social media to greenwash itself and obscure the material consequences of drilling and refining. From postcards to YouTube, social media has been a key tool in the arsenal of the fossil fuel industry. Jason L. Jarvis argues that oil–not Hollywood–is the key industry that drives the California dream. Scholars of communication, environmental studies, and rhetoric will find this book of particular interest.

This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first century, oil has become a subject of civic deliberation. Environmental concerns have intensified, questions of indigenous rights have arisen, and private and public investment in energy companies has become open to deliberation. International contributors use local events as a starting point to explore larger issues associated with oil-dependent societies and cultures. This interdisciplinary collection synthesizes work in the energy humanities, rhetorical studies and environmental studies to analyze the global discourse of oil from the start of the twentieth century into the era of transnational corporations of the 21st century. This book will be a vital text for scholars in communication studies, the energy humanities and in environmental studies. Case studies are framed accessibly, and the theoretical lenses are accessible across disciplines, making it ideal for a post-graduate and advanced undergraduate audience in these fields.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- List of Abbreviations -- Foreword -- Acknowledgments -- Introduction -- PART I: Framing -- 1 Proof and Fluid Topics: Topic-Driven Environmental Rhetoric in Modern Society -- 2 Scientist as Hero, Technology as the Enemy: Commonplaces about Science in Environmental Discourses -- 3 Granola-Eating, Birkenstock-Wearing Tree Huggers Who Want to Take Your Guns: Commonplaces of the Environmentalist -- PART II: Place -- 4 Climate Crisis Made Manifest: The Shift from a Topos of Time to a Topos of Place -- 5 Victims "in" and Protectors "of" Appalachia: Place and the Common Topic of Protection in Missing Mountains: We Went to the Mountaintop, but It Wasn't There -- 6 Remembering the Alamo: Commonplaces in Texas Water Policy Arguments -- PART III: Risk and Uncertainty -- 7 Reconstituting Causality: Accident Reports as Posthuman Documentation -- 8 Toward an Apparent Decolonial Feminist Rhetoric of Risk -- 9 Designing Doubt: The Tactical Use of Uncertainty in Hydraulic Fracturing Debates -- PART IV: Sustainability -- 10 Sustainability and Sustainable Development: The Evolution and Use of Confused Notions -- 11 The Three Pillars of Sustainability as a Special Topic of Invention in the Marketing Communication of Plastic-Packaging Companies -- List of Contributors -- Index

Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The purpose of this edited collection on topics of environmental rhetoric is to fill gaps in scholarship related to specific, targeted, topical communication tactics. The chapters in this collection address four overarching areas of common topics in technical communication and environmental rhetoric: framing, place, risk and uncertainty, and sustainability. In addressing these issues, this collection offers insights for students and scholars of rhetoric, as well as for environmental communication practitioners looking for a more nuanced understanding of how topic-driven rhetoric shapes attitudes, beliefs, and decision-making.