Generation Reinvention

Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

This book surveys the explosive youth culture in twenty-first century China, an active and powerful force catalysing cultural innovations, social changes, and collective efforts, re-inventing a pluralistic and multivalent youth (qingnian) in an age of enormous change, division and uncertainty. Providing a comprehensive analysis of literary, cinematic, musical, televisual, and social media representations about, for and by disparate youth groups, this book seeks to offer a systematic investigation of a trans-medial and multi-locale youth culture. In so doing, it examines contributions from high school dropouts, industrial workers, migrant laborers and "leftover women", as well as best-selling writers and filmmakers, cultural entrepreneurs, queer idols and fans, and young feminist activists. Observing the Chinese youths’ deployment of "small" genres, such as light novels and short videos, in addition to digital media, this book ultimately demonstrates the renewal of cultural forms and the transformative power of networked "small" atomized individuals in reinventing a youthful coalition of silenced, belittled, and marginalized groups. A thoroughly interdisciplinary study, Youth Economy, Crisis, and Reinvention in Twenty-First-Century China will be useful to students and scholars of Chinese culture and society, as well as Literary Studies, Cultural Studies, Gender Studies and Media Studies.

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

We are all striving towards a fulfilling career. Discover the psychological insights that will unlock your talent, build your confidence and allow you to develop a versatile mindset. You deserve a career that allows you to fully harness your skills and lead a rewarding and satisfying life. In Reinvent Yourself, Susan Kahn offers original psychological insights and strategies that will show you how to focus your efforts, build your network and navigate any challenge in your work life. Drawing upon both psychological research and first-hand stories from a diverse range of businesspeople and experts, this book is a call-to-action for you to overcome any doubts and tap into your full potential. Break free from the grind and pursue a career that works for you through the illuminating insights, strategies and stories from Reinvent Yourself.

The Reinvention Equation is a practical guide for baby boomers who have lost their rhythm that they were taught growing up as to how the world works. Howard Parsons had his first taste of life transition at age fourteen when his mother, his best friend, died. His anchor to his world, as he knew it, was gone. Not knowing how nor having tools to navigate his life, Howard turned to isolation, hard work, and alcohol to make the journey as best as he could. In the years to follow, Howard learned new skills and techniques to reinvent his life, providing deep satisfaction and gratitude for all that is available. Here is a blueprint that will show you the process to reinvent your life, get past old ways of doing things, and find once again your essential self as the guiding source in your life. In the new world order, which is not what baby boomers expected, thinking, feeling, and physical actions must be aligned with your essential self.

From start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity. Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. Zhang explores the surge in digital entrepreneurialism against the backdrop of global financial crises, the U.S.-China trade war, and the COVID-19 pandemic. She argues that the rise of internet-based industries and practices has simultaneously empowered and exploited digital entrepreneurs and laborers. Despite embracing high-tech innovation, state-led entrepreneurialization does not represent a radical break with the past. It has provided a means for implementing developmental goals while retaining the importance of the traditional family and generating new inequalities. Shedding new light on global capitalism and the digital economy by centering a non-Western perspective, The Labor of Reinvention vividly conveys how the contradictions of entrepreneurialism have played out in China.

Biogeography, the study of the distribution of life on Earth, has undergone more conceptual changes, revolutions and turf wars than any other scientific field. Australasian biogeographers are responsible for several of these great upheavals, including debates on cladistics, panbiogeography and the drowning of New Zealand, some of which have significantly shaped present-day studies. Australasian biogeography has been caught in a cycle of reinvention that has lasted for over 150 years. The biogeographic research making headlines today is merely a shadow of past practices, having barely advanced scientifically. Fundamental biogeographic questions raised by naturalists a century ago remain unanswered, yet are as relevant today as they were then. Scientists still do not know whether Australia and New Zealand are natural biotic areas or if they are in fact artificial amalgamations of areas. The same question goes for all biotic areas in Australasia: are they real? Australasian biogeographers need to break this 150-year cycle, learn from their errors and build upon new ideas. Reinvention of Australasian Biogeography tells the story of the history of Australasian biogeography, enabling understanding of the cycle of reinvention and the means by which to break it, and paves the way for future biogeographical research. The book will be a valuable resource for biological and geographical scientists, especially those working in biogeography, biodiversity, ecology and conservation. It will also be of interest to historians of science.