Go Long

800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is "mandatory reading for the CEOs and boards of all public companies," according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. "Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices."—Kirkus Reviews "A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you."—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.

In Go Long! Jerry Rice shares the inspirational lessons and empowering practices that have helped him attain success, both on the football field and off. Through the ups and downs of Rice’s life and incomparable career, we discover how self-motivation, determination, and humility are the keys to achievement and true fulfillment. It’s been a long journey for Jerry Rice, from his childhood as a bricklayer’s son in Crawford, Mississippi, to a berth in the Pro Football Hall of Fame. Along the way, Rice has been fueled by tireless effort and a belief in a few simple principles, among them that achievement is a voyage, not a destination; that modesty and perseverance, not talent, are what determine how far you will go; and that everyone should strive to be a role model. Rice even demonstrates these rules in action, breaking down the greatest games from his stellar career. Go Long! is an inspiring book by a living sports legend. More than that, however, it is the story of how Jerry Rice awakened the champion within, illustrating how we, too, can unlock inner greatness. “Rice was nobody’s fool as a player. He kept his tongue in check for most of his twenty-one-year career, understanding performance, not oratory, was his occupation. Now retired, Rice has taken the muzzle off [and] it is that persona which emerges from the book.” –Press Democrat (Santa Rosa, California)

When Coach Spangler leaves at the start of their second year of junior high school, thirteen-year-old twins Tiki and Ronde wonder if his replacement, history teacher Mr. Wheeler, can coach the Eagles to another winning football season.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

Tiki and Ronde were the stars of their Pee Wee football team, the Cave Springs Vikings. But middle school is much bigger than elementary school and it’s a whole different game—on and off the field. When Coach Spangler takes a job coaching for the high school team and Tiki’s old science teacher Mr. Wheeler is tapped for the middle school coaching job, the beginning of the school year and the football season is off to a bumpy start. But through working together, the boys discover that the whole team is bigger than any of its parts.

The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase. The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future. Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough? Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness. The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career. “THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0 “THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking