Graph Based Social Media Analysis

Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear alge

What does the Web look like? How can we find patterns, communities, outliers, in a social network? Which are the most central nodes in a network? These are the questions that motivate this work. Networks and graphs appear in many diverse settings, for example in social networks, computer-communication networks (intrusion detection, traffic management), protein-protein interaction networks in biology, document-text bipartite graphs in text retrieval, person-account graphs in financial fraud detection, and others. In this work, first we list several surprising patterns that real graphs tend to follow. Then we give a detailed list of generators that try to mirror these patterns. Generators are important, because they can help with "what if" scenarios, extrapolations, and anonymization. Then we provide a list of powerful tools for graph analysis, and specifically spectral methods (Singular Value Decomposition (SVD)), tensors, and case studies like the famous "pageRank" algorithm and the "HITS" algorithm for ranking web search results. Finally, we conclude with a survey of tools and observations from related fields like sociology, which provide complementary viewpoints. Table of Contents: Introduction / Patterns in Static Graphs / Patterns in Evolving Graphs / Patterns in Weighted Graphs / Discussion: The Structure of Specific Graphs / Discussion: Power Laws and Deviations / Summary of Patterns / Graph Generators / Preferential Attachment and Variants / Incorporating Geographical Information / The RMat / Graph Generation by Kronecker Multiplication / Summary and Practitioner's Guide / SVD, Random Walks, and Tensors / Tensors / Community Detection / Influence/Virus Propagation and Immunization / Case Studies / Social Networks / Other Related Work / Conclusions

Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.

This book presents a perspective of network analysis as a tool to find and quantify significant structures in the interaction patterns between different types of entities. Moreover, network analysis provides the basic means to relate these structures to properties of the entities. It has proven itself to be useful for the analysis of biological and social networks, but also for networks describing complex systems in economy, psychology, geography, and various other fields. Today, network analysis packages in the open-source platform R and other open-source software projects enable scientists from all fields to quickly apply network analytic methods to their data sets. Altogether, these applications offer such a wealth of network analytic methods that it can be overwhelming for someone just entering this field. This book provides a road map through this jungle of network analytic methods, offers advice on how to pick the best method for a given network analytic project, and how to avoid common pitfalls. It introduces the methods which are most often used to analyze complex networks, e.g., different global network measures, types of random graph models, centrality indices, and networks motifs. In addition to introducing these methods, the central focus is on network analysis literacy – the competence to decide when to use which of these methods for which type of question. Furthermore, the book intends to increase the reader's competence to read original literature on network analysis by providing a glossary and intensive translation of formal notation and mathematical symbols in everyday speech. Different aspects of network analysis literacy – understanding formal definitions, programming tasks, or the analysis of structural measures and their interpretation – are deepened in various exercises with provided solutions. This text is an excellent, if not the best starting point for all scientists who want to harness the power of network analysis for their field of expertise.

This book focuses on social network analysis from a computational perspective, introducing readers to the fundamental aspects of network theory by discussing the various metrics used to measure the social network. It covers different forms of graphs and their analysis using techniques like filtering, clustering and rule mining, as well as important theories like small world phenomenon. It also presents methods for identifying influential nodes in the network and information dissemination models. Further, it uses examples to explain the tools for visualising large-scale networks, and explores emerging topics like big data and deep learning in the context of social network analysis. With the Internet becoming part of our everyday lives, social networking tools are used as the primary means of communication. And as the volume and speed of such data is increasing rapidly, there is a need to apply computational techniques to interpret and understand it. Moreover, relationships in molecular structures, co-authors in scientific journals, and developers in a software community can also be understood better by visualising them as networks. This book brings together the theory and practice of social network analysis and includes mathematical concepts, computational techniques and examples from the real world to offer readers an overview of this domain.

Social network analysis has created novel opportunities within the field of data science. The complexity of these networks requires new techniques to optimize the extraction of useful information. Graph Theoretic Approaches for Analyzing Large-Scale Social Networks is a pivotal reference source for the latest academic research on emerging algorithms and methods for the analysis of social networks. Highlighting a range of pertinent topics such as influence maximization, probabilistic exploration, and distributed memory, this book is ideally designed for academics, graduate students, professionals, and practitioners actively involved in the field of data science.

Managing and Mining Graph Data is a comprehensive survey book in graph management and mining. It contains extensive surveys on a variety of important graph topics such as graph languages, indexing, clustering, data generation, pattern mining, classification, keyword search, pattern matching, and privacy. It also studies a number of domain-specific scenarios such as stream mining, web graphs, social networks, chemical and biological data. The chapters are written by well known researchers in the field, and provide a broad perspective of the area. This is the first comprehensive survey book in the emerging topic of graph data processing. Managing and Mining Graph Data is designed for a varied audience composed of professors, researchers and practitioners in industry. This volume is also suitable as a reference book for advanced-level database students in computer science and engineering.