Graphic Design And Desktop Publishing

Today's powerful computers and advanced software a have made professional graphic design and publishing tools available to users of all ages. This book will introduce readers To The fundamentals of digital graphic design and desktop publishing. Students will be shown how they can utilize digital tools to bring their ideas to fruition.

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Create professional-quality page layouts with your computer. The author quickly explains the basic principles of graphic design in easy-to-understand language. An essential reference for anyone using their computer for desktop publishing. Handy glossary of commonly used terms on the back cover.

This design resource guide outlines the design skills necessary to create attractive, effective printed materials, such as newsletters, advertisements, brochures, manuals and other documents.

The beginner's guide to desktop design power, this accelerated course takes the mystery out of the graphic on the desktop publisher using popular software like QuarkXpress(?) and Harvard Graphics(?). All of the basics are covered in a step-by-step learning sequence.

The Desktop Designer’s Illustration Handbook Marcelle Lapow Toor If you want to reach—and hold—audiences who’ve seen everything, read this new hands-on guide to locating, selecting, and using illustrations in desktop publications. In no time at all, you’ll be able to select just the right illustration technique to make your publication pop. The Desktop Designer’s Illustration Handbook is written by a graphic designer who really knows how to teach desktop illustration techniques. Marcelle Lapow Toor has taught graphic design and desktop publishing to university students and has conducted workshops at national conferences throughout the country. Her proven building block approach helps you make practical sense of the principles of illustration, design, and composition. She easily guides you through the process—from deciding what kind of illustration to use to manipulating images for maximum visual impact. With the aid of insider tips from participating pros, hundreds of illustrations, helpful hints, and time saving checklists, Ms. Toor clearly explains how to create eye-catching results using: Type - Dress up your design and keep costs low with eye-catching type and typographic devices. Learn simple techniques for using type as an illustration. Drawings - Add variety with clip art and original illustration. Learn how to locate and choose the drawing, illustrator, or clip art that will give your publication the competing edge. Photographs - Grab your reader’s attention with photographs that breathe life into the copy and baby your budget. Learn when it’s best to use a photograph, how to use a scanner to alter a photograph, and where to look for low-cost photos. Information Graphics - Take the snore out of statistics with reader-friendly charts, graphs, tables, and maps. Learn how to select the best format for statistical information so it is easily understood at a glance. Computer graphics - Punch up interest with textured backgrounds that you create with a scanner, an image-editing program, and materials lying around your office. Plus, learn how to achieve the effects you want with a drawing or painting program. You’ll turn again and again to this jam-packed idea book for inspiration as well as information. Here are hundreds of illustration ideas, guaranteed to get your creative juices flowing. And that’s not all. This indispensable desk reference gives you even more hands-on resources that you can put to work right away: A blow-by-blow description of the graphic devices used in each chapter and a clear explanation of how they were created. A sampler of clip art, with addresses of the software manufacturers who supply art on disk or CD-ROM. A sampler of pictorial and decorative typefaces. A list of public and private picture sources. Many illustrations by well-known professional illustrators and directions for contacting them. A glossary of desktop publishing terminology. You won’t find a more complete or easier to use illustration source book. Whether you decide to use illustrations that are ready-made, illustrations created by hired hands, or illustrations that you create yourself, you’ll produce head turning, results every time with The Desktop Designer’s Illustration Handbook.

"This unique book documents the brief yet exciting history of the computer in graphic design and goes on to examine the work and working practices of designers who are leading the way in the use of this technology. As an alternative to design annuals, Ronald Labuz's The Computer in Graphic Design offers a serious examination of the nature of computer-generated graphic design and suggests to design professionals and students the unlimited possibilities this technology permits." "The book charts four distinct ways in which graphic designers have used computers over the past 15 years, including two visible methods ("primitive" and "sophisticated") and two invisible methods ("hidden" and "allusive"). The international group of graphic designers and design firms whose work is vividly and colorfully highlighted in the book reflect these differing philosophies. This original format allows for comparisons and contrasts and helps to frame the ongoing debate as to where computer graphic design is headed." "After an opening chapter on the evolution of computer design style. The Computer in Graphic Design focuses on those designers whose work has obviously been created by the computer, including such "new primitives" as Rudy VanderLans, Max Kisman, John Hersey, and Zuzana Licko. In the next section, the book details the work of designers who see technology as a participatory vehicle in high art and design. Topics here include the hybrid imagery of April Greiman, and the relationship of color value to the computer as mirrored in the work of Kazumasa Nagai." "Juxtaposed with these two related movements are those designers whose use of the computer is far less obvious. Members of one group, which includes such prominent designers as Nancy Skolos, Kenneth Hiebert, and Lance Hidy, take advantage of the computer's speed and control while forging individual styles that are not compromised by a reliance on new technology. The final group also uses the computer but, for individual reasons, does not allow it to visually emerge. Among the individuals and firms whose work is profiled here are Johnee Bee, Michael Weymouth Design, and IIT/Institute of Design." "The final section of The Computer in Graphic Design takes a look at today's typography and type design and the computer's impact on these fields, discusses the inevitable conflict between classicists of form and the advocates of primitive type design, and examines the radical changes that may come in the near future." "The Computer in Graphic Design is required reading - and viewing - for every professional and student excited by the possibilities of the collaboration between the graphic designer and the computer. The book will help readers resolve how they will use the computer in their own designs, taking their cue from the work and actual words of the diverse designers presented. This unique volume will also prompt readers to explore for themselves whether technology is little more than a tool to make production easier or faster or whether it will forever change the practice of graphic design."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved