Gurus And Media

The first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatization of guruship and the guruization of media, this book bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs, and more. The book's interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of "absent-present" guruship and demonstrating the mutual mediation of gurus, caste, and Hindutva. Gurus and Media foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru's many media entanglements in a single place, this book contributes new insights to the study of South Asian religions and to the study of mediation more broadly.

Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University

The experience of wonder—encompassing awe, bewilderment, curiosity, excitement, fear, dread, mystery, perplexity, reverence, surprise, and supplication—and the ineffable quality of that which is wondrous have been entwined in religion and human experience. Yet strangely, wonder in non-western societies, including South Asia, has rarely been acknowledged or understood. This groundbreaking volume brings together historians and ethnographers of South Asia, including leading and emerging scholars, to consider the place and meaning of wonder in such varied joyful, tense, and creative sites and moments as Sufi music performances in Gujarat, Tamil graveyard processions, trans women's charitable practices, Kipling's Orientalist tales, village Kuchipudi dance performances, and Rajasthani healing shrines. Offering a synthetic and scholarly reading of wonder that speaks to the political, aesthetic, and ethical worlds of South Asia, these essays redefine the nature and meaning of wonder and its worlds. Taken together, they provide an invaluable research tool for those in the fields of Asian religion, religion in context, and South Asian religions in particular.

Whether spurred by religious images or academic history books, hardly a day goes by in South Asia without an incident or court case occurring as a result of hurt religious feelings. The sharp rise in blasphemy accusations over the past few decades calls for an investigation into why offence politics has become so pronounced, and why it is observable across religious and political differences. Outrage offers an interdisciplinary study of this growing trend. Bringing together researchers in Anthropology, Religious Studies, Languages, South Asia Studies and History, all with rich experience in the variegated ways in which religion and politics intersect in this region, the volume presents a fine-grained analysis that navigates and unpacks the religious sensitivities and political concerns under discussion. Each chapter focuses on a recent case or context of alleged blasphemy or desecration in India, Pakistan, Bangladesh and Myanmar, collectively exploring common denominators across national and religious differences. Among the common features are the rapid introduction of social media and smartphones, the possible political gains of initiating blasphemy accusations, and the growing self-assertion of marginal communities. These features are turning South Asia into a veritable flash point for offence controversies in the world today, and will be of interest to researchers exploring the intersection of religion and politics in South Asia and beyond.

The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers. Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s: * the re-engineering movement promoted by Michael Hammer and James Champy * the effectiveness movement led by Stephen Covey * the learning organization movement inspired by Peter Senge and his colleagues. In addition to its rhetorical and empirical contributions, this book stimulates a much-needed critical dialogue between practitioners and academics on the sources of the underlying appeal of management gurus and management fashions, and their effect upon the quality of management and organizational learning.

As the availability and use of media platforms continue to expand, the cultural visibility of religion is on the rise, leading to questions about religious authority: Where does it come from? How is it established? What might be changing it? The contributors to The Media and Religious Authority examine the ways in which new centers of power and influence are emerging as religions seek to “brand” themselves in the media age. Putting their in-depth, incisive studies of particular instances of media production and reception in Asia, Africa, Latin America, and North America into conversation with one another, the volume explores how evolving mediations of religion in various places affect the prospects, aspirations, and durability of religious authority across the globe. An insightful combination of theoretical groundwork and individual case studies, The Media and Religious Authority invites us to rethink the relationships among the media, religion, and culture. The contributors are Karina Kosicki Bellotti, Alexandra Boutros, Pauline Hope Cheong, Peter Horsfield, Christine Hoff Kraemer, Joonseong Lee, Alf Linderman, Bahíyyah Maroon, Montré Aza Missouri, and Emily Zeamer, with an afterword by Lynn Schofield Clark.

This book is holding an excellent dialogue between theology and media disciplines. It provides challenges to theologians to think about their perspectives, attitudes and practices of media and technology while it also challenges those media personnel who are involved in religious broadcasting with nuance theological thinking. This book on the one hand highlights the importance of recognizing the hermeneutic role of imagination, aesthetical aspects and new genre of media and communication today and on the other hand critically engages with media institution and technology that work around only profit making and mere entertaining (and thus alienating from real world) practices and ideas within them. This book brings out some controversies in this area to the light and hopes to initiate further discussions in this area of better community relationship and transformation through media and communication. Having brought some new ideas into light this book brings back a good dialogue between theology and media which will help those involved in rediscovering God's mission within the churches, within the media institutions and also within all those who serve humanity in various ways using the media and communication tools.