Hallmark

100 years that crafted an iconic American company A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company.

This value guide for Hallmark Keepsake Ornaments made between 1973 and 2005 is the most comprehensive guide to secondary market prices ever produced. It contains over 6,000 entries, which include Christmas Ornaments, Easter/Spring Ornaments, Special Issue Ornaments, Miniatures, and Other Special Items. Editorials cover the history of Christmas Ornaments and everything Hallmark has done to promote ornament collectability since it began producing Christmas Ornaments.

Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.

This multinational, multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape. This book covers the ‘Countdown to Christmas’ offerings, year-round productions, made-for-TV mysteries and romances, Hallmark’s use of specific filming locations, and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender, race, sexuality, and place, as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity. Suitable for scholars and students of film and tv and popular culture studies, this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.

USA TODAY BESTSELLER! The official Hallmark Channel Christmas keepsake takes you behind-the-scenes of your favorite feel-good holiday films with the casts' memories, photos, recipes and more. This stunning book invites readers to an exclusive inside look at the making of everyone's favorite holiday classics with secrets from the stars, screenwriters, set designers, costume designers, and directors who create the movie magic. Featuring the network's top leading ladies and gentlemen--Candace Cameron Bure, Lacey Chabert, Kristin Chenoweth, Debbie Matenopoulos, Cameron Mathison, Chris McNally, Danica McKellar, Christina Milian, Tamera Mowry-Housley, Jodie Sweetin, Holly Robinson Peete, Alexa and Carlos PenaVega, and many others--this ultimate deck-the-halls guide shares their personal holiday recipes, favorite ideas for Christmas decorating and gift giving, as well as ways to savor and share the true meaning of the holidays. Inside you'll find: 45 recipes for delicious holiday meals, Christmas cookies, desserts, cocktails, and even snacks perfect for serving at your movie marathons, plus recipes from the Hallmark Channel movie stars such as Danica McKellar's Chocolate Yule Log, Chris McNally's Classic Eggnog, and Lacey Chabert's Sweet Potato Pie A heartfelt foreword from Candace Cameron Bure on her love of the holiday season An introduction from Country Living Editor-in-Chief Rachel Hardage Barrett on how holiday movies offer comfort and warmth Super-fun quizzes to test your Hallmark Channel Christmas Movie IQ Special decorating and gift-wrapping ideas and thoughtful ways to express gratitude Everything you need to host a watch-party including a play-along bingo card and shareable memes Color photos throughout including captivating images from your favorite holiday romances Heartwarming tales of rescue animals like the network's Happy the Dog and Happy the Cat It's the must-have gift for your favorite Hallmark Channel movie fan or for anyone who wants to put a little more happily-ever-after into the happiest season of all!

In this book Hall charts the history and definition of haallmark events, particulary in relation to tourism development and marketing. He then considers the planning implications and their economic dimension. marketing questions are tackeld in detail, and this is followed by a consideration of social and political issues. The final three chapters consider the crucial planning dimension- incl. those related to smaller scale community events and festifals - and provides a workable strategy for the design and management of hallmark events.