Health Promotion In Action

Globalization is reshaping the field of health promotion practice. In this innovative study, the authors outline health promotion's traditional concerns and argue that 'a policy of glocalization' (thinking globally, acting locally) can succeed in establishing health equality and achieving empowerment individually, locally, nationally and globally. Drawing on international examples across Africa, Asia, Europe and North America, this study analyses economic policies and their link to health, particularly in relation to the developing world. Globalization affects health in varied ways and this book examines the competing ways in which 'global health' has been framed in public policy, concluding by revealing how health promoters can respond to globalization's new challenges.

Health promotion has been a relatively overlooked area in modern medical and health professional vocational curricula. This practical and informative book aims to redress the balance towards health promotion being a visible, integrated curricular component, with agreed principles on quality in health promotion teaching across various faculties. Experienced and enthusiastic writers with expertise in health promotion, public health and medical education explore how curricular structures can accommodate the discipline, providing examples of teaching sessions and methods of teaching health promotion within integrated curricula. 'Do not fear another dry discussion of how to stop patients smoking! This book takes a stimulatingly lateral view of the scope of the subject, goes a very long way to showing why it is essential to medical education, and gives good advice on how to support and develop both the subject and its tutors in today's medical schools.' From the Foreword by Amanda Howe.

The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides: · 14 new and original international case studies of health promotion in action · Example discussion questions to encourage critical reflection in seminars and assessments · Free SAGE journal articles which support evidence-based learning. Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.

Updated framework for health promotion practice including distinction between comprehensive and selective primary health care approaches, and the addition of the health promotion practice cycle Introduction to the values and principles of critical health promotion and their application within a comprehensive primary health care context Increased focus on indigenous perspectives, with current Australian and New Zealand examples Quizzes to check understanding of the content of each chapter

Priorities for Health Promotion and Public Health brings together the evidence behind the UK’s public health priorities into one comprehensible textbook. Taking one theme per chapter, the book examines the social and environmental influences that shape people’s health; health inequalities; poverty and health; mental, emotional and spiritual health; sexual health; physical inactivity; diet; tobacco; alcohol; drugs; weight; cardiovascular disease; cancer; diabetes and dementia. The book takes a holistic approach, combining scientific and epidemiological evidence with the subjective experiences of those who undergo these health journeys. Each chapter explains the causes of poor health and the evidence behind the recommendations for good health and ends by demonstrating the health benefits of positive action. This is a core text for those studying health promotion or public health, and a supplementary text for students of healthcare and social care. The book focusses on adults’ health in the UK, with examples from the four nations, and provides some contextual international information where relevant. Priorities for Health Promotion and Public Health is an ideal companion for busy practitioners who work across the wider sectors that support people’s health and wellbeing. It is also an essential textbook for students new to health promotion and public health.