Heritage Entrepreneurship

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.

The Anthropology of Entrepreneurship provides a comprehensive overview of the unique contribution from anthropology to the field of entrepreneurship studies. Insights from anthropology illuminate the wider socio-cultural implications of entrepreneurialism, a moral order and social practice that is profoundly shaping contemporary society. Revisiting classic works in anthropology from a new angle, this book provides an exciting introduction to diverse conceptual framings of economic agency. The author also examines a wide range of 21st century ethnographies from the Global South, alongside his own research from across Europe. Readers meet ordinary people struggling with new social landscapes, including neoliberal urbanism, informal credit, heritage marketing, social enterprising, gift competition, and silicon utopias. With sensitivity to different theoretical, temporal, and ethnographic perspectives, the author presents a thorough cultural history of the entrepreneur―this ubiquitous, yet ambivalent contemporary character. This important volume will be of interest to scholars and students of anthropology, business studies and other related social sciences.

The essays in this book present, for the first time in published form, a systematic comparative overview of cultural heritage policy and its impact – specifically in the field of immovable heritage such as archaeological and historic sites – in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, “The former Yugoslav Republic of Macedonia”, Montenegro, Romania and Serbia. The studies focus on the decade from 2003 to 2013 that followed the traumatic and often violent upheavals associated with the breakdown of communism. That same period also saw a shift in the policy of the European Union and the Council of Europe in support of cultural heritage policies in the region, which led to the launching of the “Ljubljana Process: rehabilitating our common heritage”. The challenges gradually moved from encouraging professionals to adopt European standards and realising the potential of heritage to build bridges between peoples and to foster reconciliation, towards highlighting its wider benefits as a catalyst of economic development for the local economy and the quality of life of citizens. Theorists and practitioners will gain a better insight into the value of cultural heritage and the specificity of cultural heritage policies in South-East Europe, as well as the underlying facts, vision, context and impact of the Ljubljana Process. This will encourage questioning of existing public policies, as well as the promotion and affirmation of cultural heritage within a new “culture of development”.

This book identifies Friederike Welter’s key contribution to entrepreneurship research over recent decades, and shows how her work is contextualised in time and place. The book gives a differentiated understanding of entrepreneurship and contexts, celebrating diversity as well as complexity.

In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into specific urban environments. Parallel to these research and policy interests, academic institutions and professional organizations have begun a serious discussion about training programs for future professionals in the creative and cultural industries. We now have entire colleges offering undergraduate and graduate programs, leading to degrees in arts management, arts entrepreneurship, cultural management, cultural entrepreneurship or cultural economics. And many professional organizations offer specialized training and certificates in cultural heritage, museums studies, entertainment and film. In this book, we bring together over fifty scholars from across the globe to shed light on what we collectively call ‘cultural entrepreneurship’ – the training of professionals for the creative industries who will be change agents and resourceful visionaries that organize cultural, financial, social and human capital, to generate revenue from a cultural and creative activity. Part I of this volume begins with the observation that the creative industries - and the cultural entrepreneurship generated within them - are a global phenomenon. An increasingly mobile, international workforce is moving cultural goods and services across national boundaries at unprecedented rates. As a result, the education of cultural professionals engaged in global commerce has become equally internationalized. Part II looks into the emergence of cultural entrepreneurship as a new academic discipline, and interrogates the theoretical foundations that inform the pedagogy and training for the creative industries. Design thinking, humanities, poetics, risk, strategy and the artist/entrepreneur dichotomy are at the heart of this discussion. Part III showcases the design of cultural entrepreneurship curricula, and the pedagogies employed in teaching artists and culture industry specialists. Our authors examine pedagogy and curriculum at various scales and in national and international contexts, from the creation of entire new schools to undergraduate/graduate programs. Part IV provides case studies that focus on industry- or sector-specific training, skills-based courses (information technology, social media, entrepreneurial competitions), and more. Part V concludes the book with selected examples of practitioner training for the cultural industries, as it is offered outside of academia. In addition, this section provides examples of how professionals outside of academia have informed academic training and course work. Readers will find conceptual frameworks for building new programs for the creative industries, examples of pedagogical approaches and skillsbased training that are based on research and student assessments, and concrete examples of program and course implementation.

The impact of disasters and crises on culture, heritage, and religious tourism, have been realized in recent years, creating a need for solutions to heal and prevent future damage to these aspects of tourist regions. There is a need for strategies in mitigating these challenges and preserving cultural sites for the future. An emphasis on the importance of sustainability in cultural and heritage tourism, discussions on digitalization, stakeholder participation, and socio-economic livelihoods must be made to properly address this intricate issue. This book explores the development, marketing, and societal implications of cultural and heritage tourism enterprises, showcasing best practices and innovative business models. Exploring Culture and Heritage Through Experience Tourism is an academic research book that delves into the intricate relationship between tourism, culture, and heritage. It offers a comprehensive and interdisciplinary exploration of this evolving field. Drawing on the latest research and international frameworks, this volume identifies new areas of culture and heritage tourism, understand its scope and challenges, and highlight its interlinkages with various sectors of the industry and the broader economy. Designed for undergraduate and postgraduate students of travel and tourism management, this book serves as a valuable resource. It also meets the needs of universities with cultural and heritage tourism in their curricula, and offers insights for industry leaders, policymakers, and researchers interested in multidisciplinary studies.

This is the Proceedings of the International Workshop Heritagebot 2017 that was held in Cassino, Italy in September 2017. The papers cover a wide range of disciplines connected with Cultural Heritage, from humanistic fields up to engineering designs through legal aspects and financial/economical studies, treating aspects of theory, design, practice and applications. Topics addressed during the conference were: business models and business planning; creative cities and industries; documentation, analysis and survey of cultural heritage; economics of cultural heritage; cultural heritage, business and organizational models; cultural heritage and collaborative digital systems; citizen science for cultural heritage: service robotics for cultural heritage; legal tools for the development and innovation management in cultural heritage; capital budgeting and capital structure of cultural heritage sector; field applications in cultural heritage.

Communities and Cultural Heritage explores the relationship between communities, their cultural heritage and the global forces that control most of the world’s wealth and resources in today’s world. Bringing together scholars and heritage practitioners from nine countries, this book contributes to the ongoing dialogue on community heritage by analysing impediments to full community participation. The underminin of local communities comes at a high price. As the chapters in this book demonstrate, the knowledge embedded within traditional and Indigenous heritage creates communities that are more resilient to environmental and social stressors and more responsive to contemporary challenges such as climate change, environmental degradation, post-disaster recovery and relocation. Cultural heritage practices often fail to capitalise upon local knowledge and traditional skills and undervalue the potential contribution of local communities in finding creative and resourceful solutions to the issues they are confronting. Arguing that the creation of successful community heritage project requires ongoing reflection on the aims, methods, financing and acceptable outcomes of projects, the volume also demonstrates that the decolonization of Western-focussed heritage practices is an ongoing process, by which subaltern groups are brought forward and given a space in the heritage narrative. Reflecting on trends that impact communities and heritage sites across different geographical regions, Communities and Cultural Heritage will be of interest to academics, students and practitioners of cultural heritage,archaeology and anthropology around the world.