Hot Button

Button collector Josie Giancola is ready to snap into action when a murder interrupts her business in the second Button Box mystery... As chairwoman of an international conference for button collectors, Josie has plenty to worry about. Between greeting collectors, overseeing the dinner cruise, and attending to the many needs of the guest of honor, Thad Wyant, she barely has time to deal with her gorgeous ex-husband...let alone a dead body. But when Thad is found dead in a hotel linen closet, Detective Nevin Riley needs Josie to help him solve the case. Mr. Wyant’s historic Geronimo button has gone missing, and considering how many enemies he’s made in the small and peculiar world of button collectors, Josie will have to act fast—before she becomes history herself... Includes tips on antique button collecting!

Effective communication is becoming more difficult with the onslaught of digital messaging. There is a way for YOU to be heard. In Sales, Marketing, Customer Service, or even at home, psychological motivators drive the way we listen, relate and respond to other people. Hot Buttons are the keys to capturing and keeping attention and building lasting relationships. Learn about hot buttons through examples and exercises designed to make the information vivid and meaningful. Whether you are trying to get your children to listen, or own a large corporation, Hot Buttons will change the way you communicate. Understand Hot Buttons and you will be heard and hear others in a whole new way.

From road rage to confrontations in the supermarket line, we live in sensitive times, and it takes almost nothing to light someone's fuse. Whether you're feeling manipulated or bullied, learn how to resolve conflict in yourself and with others using the techniques found in Hot Buttons. Sybil Evans, "The Conflict Coach," helps you recognize what pushes your hot buttons and how you can turn them off -- without alienating people or pressing their buttons. You'll learn that conflict can be energizing, inspiring, and even sexy, if you know how to harness it.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.

From substance abuse to temptation, relationships to breakups, peer pressure to popularity, teens face all sorts of tough issues. How teens respond to these challenges will influence their future, possibly define their future, maybe even determine whether they have a future or not. What if parents could help their teens prepare for these hot buttons—before the issues arise? Now they can, and in a way that’s serious but fun, direct but nonconfrontational, and abundantly beneficial to the parentteen relationship. These two new editions in the popular Hot Buttons Series each offer creative scenarios, discussion points, and Bible verses to help parents create conversation on difficult topics. Hot Buttons Sexuality Edition offers: the facts about teen sexuality, backed by statistics; specifics for how to talk frankly about sex with your kids, discussion about the growth of homosexuality and bisexuality among teens; and compassionate advice for guiding your teen to reclaim purity. The Hot Buttons Series continues to be a quick-reference resource that parents can use to safeguard their children from today’s negative influences.

We often struggle to answer the question: What is the right thing to do here? Good Intentions suggests that it is possible to do good in economic matters if we begin with the right assumptions (and begins to ask the right questions): —Is greed ever good? —How can we give poor kids a million bucks? —How did Ben and Jerry get so rich? —Is capitalism ruining the environment? —Do immigrants take American jobs? Our actions can produce outcomes that reflect what we value.

Effective communication is becoming more difficult with the onslaught of digital messaging. There is a way for YOU to be heard. In Sales, Marketing, Customer Service, or even at home, psychological motivators drive the way we listen, relate and respond to other people. Hot Buttons are the keys to capturing and keeping attention and building lasting relationships. Learn about hot buttons through examples and exercises designed to make the information vivid and meaningful. Whether you are trying to get your children to listen, or own a large corporation, Hot Buttons will change the way you communicate. Understand Hot Buttons and you will be heard and hear others in a whole new way.

DISCOVER THE SECRETS OF WHAT MAKES A MEGA-BESTSELLER IN THIS ENTERTAINING, REVELATORY GUIDE What do Michael Corleone, Jack Ryan, and Scout Finch have in common? Creative writing professor and thriller writer James W. Hall knows. Now, in this entertaining, revelatory book, he reveals how bestsellers work, using twelve twentieth-century blockbusters as case studies—including The Godfather, Gone with the Wind, To Kill a Mockingbird, and Jaws. From tempting glimpses inside secret societies, such as submariners in The Hunt for Red October, and Opus Dei in The Da Vinci Code, to vivid representations of the American Dream and its opposite—the American Nightmare—in novels like The Firm and The Dead Zone, Hall identifies the common features of mega-bestsellers. Including fascinating and little-known facts about some of the most beloved books of the last century, Hit Lit is a must-read for fiction lovers and aspiring writers alike, and makes us think anew about why we love the books we love.