How The Bjp Wins

What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight

Why do poor people often vote against their material interests? This puzzle has been famously studied within wealthy Western democracies, yet the fact that the poor voter paradox also routinely manifests within poor countries has remained unexplored. This book studies how this paradox emerged in India, the world's largest democracy. Tariq Thachil shows how arguments from studies of wealthy democracies (such as moral values voting) and the global south (such as patronage or ethnic appeals) cannot explain why poor voters in poor countries support parties that represent elite policy interests. He instead draws on extensive survey data and fieldwork to document a novel strategy through which elite parties can recruit the poor, while retaining the rich. He shows how these parties can win over disadvantaged voters by privately providing them with basic social services via grassroots affiliates. Such outsourcing permits the party itself to continue to represent the policy interests of their privileged base.

On 23 May 2019, when the results of the general elections were announced, Narendra Modi and the BJP-led NDA coalition were voted back to power with an overwhelming majority. To some, the numbers of Modi's victory came as something of a surprise; for others, the BJP's triumph was a vindication of their belief in the government and its policies. Irrespective of one's political standpoint, one thing was beyond dispute: this was a landmark verdict, one that deserved to be reported and analysed with intelligence -- and without bias.Rajdeep Sardesai's new book, 2019: How Modi Won India, does just that. What was it that gave Modi an edge over the opposition for the second time in five years? How was the BJP able to trounce its rivals in states that were once Congress bastions? What was the core issue in the election: a development agenda or national pride? As he relives the excitement of the many twists and turns that took place over the last five years, culminating in the 2019 election results, Rajdeep helps the reader make sense of the contours and characteristics of a rapidly changing India, its politics and its newsmakers. If the 2014 elections changed India, 2019 may well have defined what 'new India' is likely to be all about. 2019: How Modi Won India takes a look at that fascinating story, which is still developing.

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country? Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

This book examines how the BJP became the world’s largest political party. It goes beyond the usual narrative of the party’s Hindutva politics to explain how, under Narendra Modi, the party reshaped the Indian polity using its own brand of social engineering. According to the findings of this book, this reconstruction was cleverly powered by new caste coalitions, the claim of a new welfare state that focused on marginalised social groups and the making of a women-voter base. Based on data from three unique indices—the Mehta–Singh Social Index, which studies the caste composition of Indian political parties; the Narad Index, which calculates communication patterns across topics and audiences; and PollNiti, which connects and tallies hundreds of political and economic datasets—The New BJP is full of startling insights into the way both the party and the country function. Previously untapped historical records, exclusive interviews with party leaders and comprehensive reportage from across India provide a fresh understanding of the BJP’s growth areas, including the Northeast and south India. A lucid and objective study of the BJP and India today, this book will be useful to researchers, journalists, students, activists and general public alike. Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).

The story of Amit Shah's political life, struggles, rise and triumph is little known. For a leader who is often referred to as the Chanakya of Indian politics, who has dominated India's fast-paced and complex political stage since 2014, has altered its electoral map by leading the Bharatiya Janata Party (BJP) to successive historic victories post the May 2014 general elections, there is very little that is recorded or narrated. So, it's no surprise that the curiosity he evokes is ever on the rise. Most of what is written about Amit Shah is based on conjectures, hearsay, assumptions and biases. The real Amit Shah-the once booth-worker and now national president of the largest political party in the world, the master strategist who has pushed the BJP to an organisational pinnacle and yet talks of scaling peaks, a man who is unhesitant in his stand on nationalism and on anything which concerns India's national interest-has remained in the shadows, self-effaced, away from the limelight. The story of how he expanded the BJP into a pan-India party and the convergence of organisational science and ideology that has made the BJP a unique and formidable political entity is a story that needs to be told. The book narrates the personal and political journey of Amit Shah, captures the ideological world that shaped him and gives an account of the party that he is leading and shaping today. It is for the first time that his story is being told-an authentic, no-holds-barred portrayal of one of the most influential leaders of our times. To the political worker, the observer and to anyone even remotely interested in Indian politics, irrespective of their profession or political leaning, especially since the unfolding of Indian politics in the summer of 2014, this is a captivating exploration of the political life and journey of one of its central characters.

On 28 November 2019, Uddhav Thackeray, the Shiv Sena chief, was sworn in as the eighteenth chief minister of Maharashtra. This event marked the culmination of a high-voltage political drama that had the entire nation glued to their television sets for days on end. With no party being able to claim a majority in the assembly, President's Rule was imposed in the state. This book takes its readers through the twists and turns of the dramatic political crisis that unfolded as Maharashtra waited for its chief minister. What really went on behind the scenes? With access to inside sources and private conversations, this book reveals the hitherto untold story of this political drama, with a comprehensive overview of the state's politics in the last few decades.