How To Become A Successful Entrepreneur
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Positioning for Advantage
Author | : Kimberly A. Whitler |
Publsiher | : Columbia University Press |
Total Pages | : 327 |
Release | : 2021-09-07 |
Genre | : Business & Economics |
ISBN | : 9780231548113 |
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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Entrepreneurial Leap
Author | : Gino Wickman |
Publsiher | : BenBella Books |
Total Pages | : 150 |
Release | : 2019-10-15 |
Genre | : Business & Economics |
ISBN | : 9781948836845 |
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You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.
How to be a Successful Entrepreneur
Author | : Helga Drummond |
Publsiher | : Kogan Page Publishers |
Total Pages | : 176 |
Release | : 2009-06-03 |
Genre | : Business & Economics |
ISBN | : 9780749457549 |
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How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How do I recognise a good opportunity? When should I take a risk? When should I cut my losses? When is the best time to sell a thriving business? How do I know what's best for me? Full of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, How to be a Successful Entrepreneur is an essential read for anyone who wants their business to be on a solid footing.
Fundamentals for Becoming a Successful Entrepreneur
Author | : Malin Brannback,Alan Carsrud |
Publsiher | : FT Press |
Total Pages | : 410 |
Release | : 2015-11-13 |
Genre | : Business & Economics |
ISBN | : 9780133966947 |
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This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.
How To Become A Successful Entrepreneur
Author | : Asif Rozani |
Publsiher | : TheSupremeVilla |
Total Pages | : 30 |
Release | : 2024 |
Genre | : Education |
ISBN | : 9182736450XXX |
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How To Become A Successful Entrepreneur is an eBook written by Asif Rozani and Published by TheSupremeVilla.
Becoming an Entrepreneur
Author | : Norman Evans |
Publsiher | : Becoming an Entrepreneur |
Total Pages | : 154 |
Release | : 2010 |
Genre | : Businesspeople |
ISBN | : 9780473174705 |
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The Entrepreneurs Book of Actions Essential Daily Exercises and Habits for Becoming Wealthier Smarter and More Successful
Author | : Rhett Power |
Publsiher | : McGraw Hill Professional |
Total Pages | : 288 |
Release | : 2017-01-06 |
Genre | : Business & Economics |
ISBN | : 9781259859182 |
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The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneurs Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneurs Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.
How to be a Successful Entrepreneur and Lead Your Own Business
Author | : Mike Phillips |
Publsiher | : Lulu.com |
Total Pages | : 44 |
Release | : 2017-02-23 |
Genre | : Business & Economics |
ISBN | : 9781326956301 |
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This book is a kind of "knowledge dump", its intention is to provide you with information you need to grow your business successfully and profitably. In it I talk about some of the things I believe are crucial in a modern business: business culture, business strategy, leadership, and getting the whole business to work together to achieve common objectives. So what qualifies me to write this book and why might you read it? My wife and I started a business in 1996 Direct Visual Ltd (DV). Back then we owed money to everyone. About all we had was ambition and the knowledge we had accumulated over the years. By 2011 the business that started in our garage achieved a turnover of around ten million pounds and was sold at a premium. But this is not "our story"; it is a shortcut to your business success.