Industries And Markets In Central And Eastern Europe

A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.

The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

"A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR."--Provided by publisher.

This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

In the course of the tremendous political and economic upheaval starting in 1989/1990 many industrial cities and regions in Central and Eastern Europe have been confronted with profound problems. This book presents eleven detailed national reports which describe the situation in such cities and regions as well as the strategies which have been employed to cope with structural change. The country reports are complemented by short case studies of selected cities and regions. An introduction gives background to such topics as structural change and the ramifications of EU enlargement. Finally some conclusions are drawn and recommendations offered for future policy.

`The book is well written and clearly structured, bringing together much dispersed material. The most interesting part of the book is the case study of the Czech engineering firm CKD. The case study gives an insight into the continuing processes of transition: transition is a process, rather than a jump from Socialism to capitalism. The author provides solid evidence on the ways in which adjusting to the market has proved painful, and in the end unsuccessful for CKD, which has been merged with another firm. Overall, Transformation at Work provides a valuable insight into the realities of the transition process at the enterprise level′ - Employee Relations In this book, Anna Pollert questions the values hidden in the burgeoning literature on `transformation′, and addresses the main concerns arising from these. In exploring the key issues of post-communist transformation, the author discusses important theoretical issues about the nature of change and continuity, such as historical, socio-economic and political effects of transformation, the broad problems of how workers and their organizations respond to change from command to capitalist economies, and case studies of how managers, workers and trade unionists experience these changes within their organizations. Transformation at Work explores the key issues of post-communist transformation in Eastern Europe. The author discusses important aspects of the nature of change and continuity including: historical, socio-economic and political effects; how workers and their organizations respond to change from command to capitalist economies; and how managers, workers and trade unionists experience change within their organizations.

A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.