Inside The Bottle

Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.

With his knack for translating science into understandable, anecdotal prose and his trademark dry humor, award-winning science writer Charles Seife presents the first narrative account of the history of fusion for general readers in more than a decade. Tracing the story from its beginning into the twenty-first century, Sun in a Bottle reveals fusion's explosive role in some of the biggest scientific scandals of all time. Throughout this journey, he introduces us to the daring geniuses, villains, and victims of fusion science. With the giant international fusion project ITER (International Thermonuclear Experimental Reactor) now under construction, it's clear that the science of wishful thinking is as strong as ever. This book is our key to understanding why.

A valiant mouse sets sail in her ship in a bottle to seek a better life in this gentle allegory about refugees and immigration. All Mouse wants to do is eat gingersnaps, lie in the sun, and enjoy her ship in a bottle. All Cat wants to do is eat Mouse. This is a problem. So one day, Mouse sets off in her ship in a bottle in search of a new home. But the great big world is a scary place for one small mouse. As she sails downriver, she faces grabby seagulls, selfish rabbits, and stormy waters before finally finding refuge in a park on the shores of an enormous city, where she is welcomed by friends of all shapes and sizes. Readers will cheer Mouse's quiet perseverance on her epic journey as she seeks a tiny spot to call her own.

Approved by the FDA in 2005 as the first drug with a race-specific indication on its label, BiDil was touted as a pathbreaking therapy to treat heart failure in black patients. Kahn reveals that, at the most basic level, BiDil became racial through legal maneuvering and commercial pressure as much as through medical understandings of how the drug worked. He examines the legal and calls for a more reasoned approach to using race in biomedical research and practice.

On a winter's day in 2002, a bottle shaped like a tear washed up on the Kent coast. It contained a letter written in French, a lock of hair, and a mystery. Only one thing could be known for certain—that the writer of the letter was a mother, grieving for her lost child, Maurice. Moved by the woman's heartache, Karen Liebreich sets out on an epic journey to piece together the mother's story. Her book is the amazing true story of one woman's search for another, and a poignant reflection on love, loss, and motherhood. In this revised edition Liebreich concludes her epic quest, finally meeting the woman who sent the bottle years before, and coming to understand the loss that was at the heart of one mother's impulse to communicate with the unknown.

In a moment of desolation on a windswept beach, Garrett bottles his words of undying love for a lost woman, and throws them to the sea. My dearest Catherine, I miss you my darling, as I always do, but today is particularly hard because the ocean has been singing to me, and the song is that of our life together . . . But the bottle is picked up by Theresa, a mother with a shattered past, who feels unaccountably drawn to this lonely man. Who are this couple? What is their story? Beginning a search that will take her to a sunlit coastal town and an unexpected confrontation, it is a tale that resonates with everlasting love and the enduring promise of redemption.

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Presents an examination of the history of the search for an explanation as to why the sky is blue, chronicling the attempts of science, history, and art to solve this mystery, and covering the basic ideas of chemistry, optics, and atomic physics.