International Business 2 E Concepts Environment And Strategy

International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

This book is about international businessinternational firms, their business activities across borders, the environment in which they operate, and management. The book produces a clear and concise introduction to international business, setting a global standard for studying and understanding of international business as required by practicing managers and those in colleges and universities who are aspiring to become international business managers.

The International Business Environment is written for undergraduate and masters--level students taking an introductory module on the international context and environment of business as part of an International Business, Business Studies or Management degree. The book provides broad and discursive coverage of the external environment confronted by both large and small organisations. It examines the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social and cultural, technological and ecological developments. A well-structured chapter framework features mini-cases, summaries, references and further reading. A selection of long cases provides further substantial illustration of concepts in practice. A website for the tutor contains teaching and case notes, as well as presentation slides. It can be found at www.booksites.net/brooks Key Features Applied business focus covers all aspects of the international business environment Longer cases feature a range of industries in public and private sectors Mini-cases and discussion questions provide regular opportunity for critical reflection Recent data and examples bring immediate relevance to the subject References to relevant websites at the end of each chapter Dr Ian Brooks is Dean of Northampton Business School at University College Northampton and researches organisational change. Jamie Weatherston is Senior Lecturer in Strategic Management at Newcastle Business School, Northumbria University Graham Wilkinson is Senior Lecturer in Business and Economics at Northampton Business School, University College Northampton.

The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This concise and affordable textbook will help future international business executives acquire the skills to function effectively under these challenging conditions. "Basics of International Business" incorporates coverage of the ongoing turmoil in the world financial markets. It's designed to familiarize students with the external environments that affect international businesses, to show them how to recognize the processes in identifying potential foreign markets, and to help them understand the functional strategies that can be developed to succeed in this highly competitive environment. The text focuses on 'must-know' core concepts in international business. The concepts, theories, and techniques are organized around seven major topical areas: introduction and overview of international business; environmental variables of culture, politics, and economics; entry strategies for new markets and countries; international trade and foreign direct investments; integration of functional areas; specific functioning areas (marketing, finance, accounting, etc.); global outsourcing and its role in international operations. The text is filled with helpful charts, chapter summaries, exercises, and applied cases. A detailed instructor's manual including course outlines, classroom exercises, and a complete test bank is available to adopters on the MES website.

Revised edition of International business, 2015.

Managers and executives who work in international trade and foreign direct investment are acutely aware of the importance of the governmental, intergovernmental, and systemic factors that regulate, facilitate, and/or complicate the conduct of international business (IB). But most managers and executives have limited or no expertise in these factors

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.