Introduction To Two Dimensional Design

He demonstrates how competing approaches to 2D design - including those based on intuition, play, chance, and empirical research - can be used successfully, either alone or in combination."--BOOK JACKET.

Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Principles of Two-Dimensional Design

Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.

From the author of "Production for Graphic Designers 3e, " this book provides an engaging introduction to the fundamentals of art and design. With a wide range of illustrations, Alan Pipes demonstrates in Part 1 (Elements) how an artist or designer fills a blank canvas, nothingness, with points, lines, shapes, textures, and colors in order to create a sense of space, time, and motion. Part 2 (Rules) reveals how to develop unity and harmony, balance, scale, and proportion, contrast and emphasis, and rhythm--all in the quest for a satisfying illusion. In addition, the author demonstrates his formidable knowledge of computer-aided art and design, supplementing it with his own color or black-white diagrams. This book is ideal for students embarking on courses in graphic design, fine art, and illustration--as well as allied courses in interior design, fashion design, textile design, industrial design, product design, and printmaking.

Introduction to Three-Dimensional Design is the first book to teach graphic design students the fundamentals of three-dimensional design through hands-on drawing and model projects. The book combines key concepts with carefully crafted exercises so students can apply three-dimensional design principles in practice. From initial sketches through experimental prototypes to the final model solutions, students will develop a deeper understanding of the often complex elements and principles of three-dimensional design.

Introduction to Three-Dimensional Design provides graphic design students with an often overlooked but essential body of knowledge. It challenges the student to clearly communicate the three-dimensional principles of art and design with intent and meaning through drawings and three-dimensional models. Each of the four projects is carefully crafted and meticulously detailed to focus on the key concepts, from initial sketches through experimental prototypes to the final model solution: "Mask", for example, employs contrast as a means of intensifying communication through juxtaposition, while "Wire Icons" transforms the continuous graphic line from two to three-dimensions to capture volume and space. The book's objective is to enable students to deeply internalize, learn, and understand the elements and principles of three-dimensional design.