Iowa Arts Council Grant Book For Artists And Nonprofit Organizations July 1 1994 June 30 1995

The first part of this workbook provides background on community arts, including a definition of community arts, four principles of community arts, the process of developing a community arts project, and project funding. The second part reviews community arts projects in Canada, the United States, Great Britain, and Australia. The final part contains a summary of the 1997 Vital Links Conference on community arts, and a directory of community arts councils, funding agencies, and selected artists and arts organizations.

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum