Italian Fashion Now Ediz Illustrata

The author offers a snapshot of current contemporary Italian fashions and fashion designers. She has chosen a selection which, designer by designer, breaks down the old identity of Italian fashion to define the new Italian style.

Om italiensk mode og modedesignere fra 1945 til i dag

In the course of the twentieth century, Italy succeeded in establishing itself as one of the world's preeminent fashion capitals, despite the centuries-old predominance of Paris and London. This book traces the story of how this came to be, guiding readers through the major cultural and economic revolutions of twentieth-century Italy and how they shaped the consumption practices and material lives of everyday Italians. In order to understand the specific character of the “Italian model,” Emanuela Scarpellini considers not only aspects of craftsmanship, industrial production and the evolution of styles, but also the economic and cultural changes that have radically transformed Italy and the international scene within a few decades: the post-war economic miracle, the youth revolution, the consumerism of the 1980s, globalization, the environmentalism of the 2000s and the Italy of today. Written in a lively style, full of references to cinema, literature, art and the world of media, this work offers the first comprehensive overview of a phenomenon that has profoundly shaped recent Italian history.

Despite its long eclipse by Parisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War, a little known fact is that America played a key role in the development of Italy's fashion industry. More generally known is that the Marshall Plan had a formative influence on the financial and industrial reorganization of Italian postwar reconstruction. But America's specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as Max Mara, Gucci and Prada.However, while American interest was central to the industrial and stylistic expansion of Italian fashion, the lessons learned were combined with Italian ideas and energies to create fashions with a distinctly Italian edge. This book reveals that a deliberate effort went into the development of an Italian national identity in fashion design, partially in response to American interest. Drawing on a wide range of sources, notably the testimonies of key witnesses, contemporary media reports and surviving garments, this book contributes to the scant research on twentieth century Italian dress and specifically exposes for the first time the depth of American involvement in Italian fashion in a crucial phase of its development.

FASHION INDUSTRY BROADCAST Masters of Fashion Vol 34 Italians ITALIAN FASHION. A DIVINE OPERA OF BEAUTY, DESIRE, FAME, POWER, AND EVEN MURDER. There is fashion, and then there is the truly sublime. To fully appreciate Italian fashion one needs to walk the Quadrilatero, the handful of sacred cobblestoned Milanese streets where a new pantheon of deities are worshipped, the houses of Gucci, Fendi Dolce & Gabbana, Cavalli, Tod's et al. On these hallowed boulevards the fashion faithful from all over the world make their Haj. In just a handful of streets one can be awestruck by the temples of Italian luxury fashion. This is not some run of the mill suburban mall this is transcendence. One time skilled artisans and humble shop keepers have exploded into globalised corporate powerhouses equipped with formidable engines of growth. Sophisticated multinational conglomerates who have mastered the arts of manufacturing desire with their use of marketing and image in addition to that of design and craftsmanship. They mastered the art of branding, line extensions, retail experiences, and product licensing strategies. Italian designers have sailed forth from their native shores like the explorers of old to conquer much of the new world with their coveted treasures and shiny retail palazzos. They have infiltrated the dream factories of Hollywood and now their names are as ubiquitous on the red carpets as they are on the runways. In the last 50 years Italian fashion has given us fame, scandal, murder and it appears there is nothing that can sate our appetite for more. -CAVALLI -DOLCE & GABBANA -FENDI -FIORUCCI -GUCCI -DIESEL -TOD'S Fashion Industry Broadcast's "MASTERS OF FASHION" is an 12 title series: Masters of Fashion - Vol 31 Americans Masters of Fashion - Vol 32 Americans Masters of Fashion - Vol 33 Italians Masters of Fashion - Vol 34 Italians Masters of Fashion - Vol 35 Heels Part 1 Masters of Fashion - Vol 35 Heels Part 2 Masters of Fashion - Vol 36 Bags Masters of Fashion - Vol 37 Paris Part 1 Masters of Fashion - Vol 38 Paris Part 2 Masters of Fashion - Vol 39 Renegades Masters of Fashion - Vol 40 Lingerie Masters of Fashion - Vol 41 Music in Fashion Fashion Industry Broadcast is the number one destination on the web for the latest in fashion, style, music, creative arts, creative media, models, celebrity biographies and much more. Our site is available globally in 13 languages and is updated daily. Not a minute goes by without our passionate team scouring the globe for the latest breaking news and insider gossip. www.fashionindustrybroadcast.com Fashion Industry Broadcast publishes on a vast array of media platforms art books, eBooks, apps for mobiles and television documentaries. We cover all the key areas of popular culture, style and media arts. Our products are sold globally in over 100 countries through our partnerships with people like Amazon, Apple, Google and many more. You can purchase all of our products directly from the FIB site, please have a browse. A very special video rich multimedia App version with hundreds of original videos, interviews, behind the scenes at fashion shoots and advertisements, is available through Apple's iTunes App store for just $4.99 per edition. Look for "FASHION INDUSTRY BROADCAST" on the Apple App store. Contact [email protected]

"This lavish book is a glamorous, comprehensive look at Italian fashion from the end of the Second World War to the present day. The story is explored through the key individuals and organizations that have contributed to Italy's reputation for quality and style. The book showcases the exceptional range of techniques, materials and expertise for which the 'Made in Italy' brand has become renowned. Essays from experts working in Britain and Italy reveal the reputation and craftsmanship of the fashion industry, documenting Italy's dramatic transition from post-war ruins to the luxury paraded in the landmark 'Sala Bianca' catwalk shows held in Florence in the 1950s, which propelled Italian fashion onto the world stage. During the 1950s and '60s the many Hollywood films that were shot on location in Italy had an enormous impact on fashion as stars such as Audrey Hepburn and Elizabeth Taylor became style ambassadors for Italian fashion, fuelling a keen international appetite for luxurious clothing made in Italy. Designers and labels featured include Simonetta, Emilio Pucci, Sorelle Fontana, Valentino, Gucci, Missoni, Giorgio Armani, Dolce & Gabbana, Prada and Versace, through to the next generation of fashion talent."--Dust jacket.