John Deere That S Who

Back in the 1830s, who was a young blacksmith from Vermont, about to make his mark on American history? John Deere, that’s who! Who moved to Illinois, where farmers were struggling to plow through the thick, rich soil they called gumbo? Who tinkered and tweaked and tested until he invented a steel plow that sliced into the prairie easy as you please? Long before the first tractor, who changed farming forever? John Deere, that’s who! Beautiful illustrations—including spectacular landscapes—reflect the time period and bring John Deere's remarkable story to life.

"Discusses the invention of the John Deere plow and the man behind it, including the idea, the obstacles, and the eventual success"--

"Mr. Dahlstrom...has written a superb history of the tractor and this long-forgotten period of capitalism in U.S. agriculture. We now know the whole story of when farming, business and the free-market economy diverged, divided and conquered." —Wall Street Journal Discover the untold story of the “tractor wars,” the twenty-year period that introduced power farming—the most fundamental change in world agriculture in hundreds of years. Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming. By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nation’s farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. That’s why the introduction of the tractor is an innovation story as essential as man’s landing on the moon or the advent of the internet—after all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told. A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insider’s view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure. With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculture—a power farming revolution that would usher in a whole new world.

With 43 full-color posters of classic and modern John Deere tractors, these posters are ideal for the collection of boys both young and old. Perforated for easy tear-out, the posters feature a wealth of information about each tractor on the back, as well as some fun facts about the Deere & Company’s famous machines.

This beautiful book is an encyclopedic, behind-the-scenes look at how the machines were designed and built containing examples of every model line built by John Deere since 1919. Matching the strong visuals is an in-depth history that includes interviews with the engineers, industrial designers, and other Deere & Co. people who designed, built, and sold the machines.